Copyright © 2006 Quick Turn Marketing International, Ltd.
Have you seen the movie "The Godfather"?
It's a brilliant movie, filled with great scenes, great lines, and great characters. One of the most
memorable pieces of dialogue is spoken by Don Corleone after he's asked how he will convince someone to do something that person would prefer not to do. The Godfather replies,
“I’m going to make him an offer he can’t refuse."
Essentially, the old man is saying, "He better buy what I'm selling… or he's dead meat." I gotta admit, this approach is a little extreme and probably not something you want to try in your business, but it is a perfect example of an irresistible offer!
An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so obviously
attractive that no one in his/her mind could refuse. That's the kind of offer you want to make, too.
Personally, I like to create the offer FIRST before I put my fingers on the keyboard or write a single word of copy. The initial idea for an offer may come quickly, but I may spend days just thinking about it, brainstorming it, framing it and re-framing it, and playing around with different combination of offers.
Once you've got a handle on your irresistible offer, the rest comes easy…
If your offer is “hot,” your sales copy will practically write itself and it will easily bring an
avalanche of sales. If your offer is weak, no magic “phrases and words” are going to save you.
That’s how important a well-thought out, well-articulated offer is! So the million-dollar
question is: how can you make your offers amazingly seductive?
Here’re some "Whip Up An Immediate Buying Frenzy" tips that I’ve learned over the years…
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Whip It Up #1 -Don't Be A Victim of "Human Nature" - Get Readers to Act NOW
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It’s human nature to procrastinate. People need that extra “nudge." If your prospect doesn’t take action the instant he/she is finished reading your ad copy, there’s a fat chance you’ll lose your prospect's enthusiasm, interest, and ultimately the sale.
You can achieve immediate action by either having a deadline or a limited quantity or preferably both!
Below is a good example from http://www.wizardtalk.com
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Urgent! Time Sensitive Message…
It’ll cost you nothing to get started. Plus, if you’re not satisfied… for any reason or no reason at all… you’ll pay nothing ever - guaranteed! (Please read this entire message right away because, this offer is extremely limited and may expire for good on DATE!)”
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You can't afford to let your prospect “think about it.” You don’t want them to wait till tomorrow, til the day afer, or even one extra minute because they might get distracted or change their minds. You want them to whip out their plastics and order NOW!!!
Here's a mathematical formula you need to know: Delay = Lost Sales. And here's the flipside: Fast Action = Big Money.
State all the specific benefits they’ll get from taking action now… Remind them what they will 'lose' or miss out by not responding… Have a clearly defined time limit… Do everything you possibly can do get them to ACT now!
You can also make your prospects stand-up and take action now by making your bonuses a limited time offer… This means if prospects order by a certain date, they’ll get a bouquet of bonus stuff.
Which leads to the next trick…
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Whip It Up #2 - Overload Your Prospects With Bonuses
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If you really want to give your readers and hot-foot and send them running to place an order, beef up your offer with high-perceived-value bonuses…
How valuable should the bonus be? Your prospect should feel that he/she will be rewarded with 2, 5, 10, or 20 times the value of the cost of the main item.
I was watching TV the other night and was absolutely glued to the information that was on…
Okay, stop laughing. For your information, I like to watch infomercials MUCH more than regular shows… they’re just awesome…and the learning opportunity is unbelievable. (And I've even scored a few great products through the years, too!)
Anyway, I was watching the Ronco Six Star Cutlery infomercial… And Ron Popeil, the father of all pitchmen -- Pocket Fisherman, is a personal favorite -- was pitching his Showtime knife set (carefully, of course, so as not to cut anyone!)…
Pitchmaster Ron was talking about how you can get the Showtime knife for only 3 easy payments of $13.33… (I said to myself… that’s a little pricey, but I know there's a ton more goodies coming, so I waited… Okay Ron, show me what you got!)
And then, of course, Ron said, “But wait, there’s more!”
Ron promised: "You’ll also get the Carving knife… you’ll get the Large Filet knife… you’ll get the Bread and Bagel knife… you’ll get the Bread and Bagel knife… you’ll get the Chef's knife… you’ll get the saw knife… you’ll the boning knife… you’ll get the sportsman’s knife… you’ll get the chop n’ server knife… all for only for only 3 easy payments of $13.33!"
(You feel the urge the pick up the phone and just dial the number yourself, don't you?)
But wait, there’s EVEN MORE! That Ron Popeil is a "black belt" in the "Bonus Arts"!
"You’ll also get the Cheese knife…." says Ron.
"You’ll get the cleaver… you’ll the carving fork… you’ll get the utility knife… you’ll get the paring knife… you’ll get the garnishing knife… you’ll get the poultry sheers plus you’ll GET 8 friggin’ steak knives… ALL FOR ONLY 3 easy payments of $13.33!!!
"Good heavens, haven't you picked up the phone yet?
You must hurry up because there’s only 2 minutes left… 1:59… 1:58… 1:57… 1:56… hurry up, time is running out, so start dialing and order NOW."
Well, I am teasing you a bit… this isn't exactly Ron's pitch… But you get the idea, right?
A Bonus on Bonuses: whenever you add bonuses to your offer… you must work just as hard selling the bonuses as you do selling your product or service!
We talked earlier about the best bonuses having a high perceived-value. That doesn't happen by magic. You must build the value in the mind of your prospects… tell them the worth -- financial (tangible) and emotional -- of EACH bonus item and what’s special about them individually and collectively…
Back to Ron and his Showtime knife… …
After he's described in the bonuses in extensive and colorful detail, now Ron has got an amazing offer to share. He's not just selling a bunch of knives for $42 bucks. No way! He's offering you a $852.75 value for only 3 easy payments of $13.33.
By factoring in the enormous combined value of the bonuses, Ron makes it seem as though you're getting the original product for free… and then some!
And here's the beauty part: you can pretty much set the value at any reasonable level you like. What you paid for the bonus doesn't matter…
What matters is the worth of the bonus to the consumer. So can you see how much more “convincing” your offer becomes when you assign a specific value to
your bonuses?
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Whip It Up #3 - Make Your Offer As Risk-Free As Possible
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"Doubting Thomas" is a Biblical figure… the Apostle who would not believe the resurrection of Jesus until he saw Jesus with his own eyes. But "Doubting Thomas" is also with us today, thousands of years later, alive and well and living in the hearts of consumers, both male and female.
Today, everyone is a Doubting Thomas or Thomasina.
Based on centuries of past experience, your prospects are very skeptical of sales offers. They don't trust the offer and they don't trust you. They’ve been burned too many times before. They’re afraid of making a bad decision.
Most importantly, they’re afraid of making a mistake.
Very often, the fear of making a mistake is exactly is what prevents people from buying. So acknowledge that fear… face it head on… and then blow it out of the water by taking the risk off the shoulders of your prospect.
If you can turn the risk of loss from your prospects to yourself -- if you can say to consumers, "I'm the loser if you don't like what you ordered because I'll refund every penny you paid" -- you'll both end up winners.
Lots of offers have a "money back guarantee" and that takes away some of the risk. But, if you really want to explode a consumer's doubt, make your offer better than risk-free.
Here are two risk-removing offers. Which one gets your vote… in dollars?
30-Day Money-Back Guarantee
“Every one of our Widget Executive Pen and Pencil Sets comes with a 30-day money-back guarantee. If you don't find that you're writing better, writing faster, and writing neater with your Widget… if you are not completely satisfied with your purchase for any reason… simply return it within 30 days for a full refund of the purchase price.”
Lifetime Guarantee
“Every one of our Widget Executive Pen and Pencil Sets comes with a lifetime guarantee on the mechanics. Should your pen or pencil ever develop mechanical problems simply return it and we'll replace it with a new one. You have nothing to lose so order now...”
That lifetime guarantee is pretty powerful stuff isn’t it? Let's you envision yourself writing away happily for the rest of your days on earth.
Kinda makes you feel “safe” to order now, doesn’t it?
So there you have it, the "easy as 1-2-3" ways to create an amazingly seductive offer no ane person can refuse! They'll be calling you the Svengali of the Market in no time!
Remember though… use your powers for good!
Yours in marketing madness,
Dan Lok
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Thursday, March 1, 2007
Thursday, February 15, 2007
How To Melt The Resistance Of Even The Most Stubborn, Skeptical Prospect!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Question: Dan, how to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?
I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money.
Here're a "small" list of things you can do to remove skepticism.
* Use testimonials
* Show a photo of yourself
* Show a photo of your products
* Show a photo of your office
* State your complete address and contact information
* Use testimonials (Again!)
* Use flash audio buttons on your website
* Do an audio introduction
* Speak their language. (This goes back to understanding of your target market.
* If you're selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)
* Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.
* If you're selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.
* Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don't need your stuff, I don't have money, I don't have to act now, etc)
* Offer a money-back guarantee and HONOR it
* Use testimonials (This is not a joke, you can never have too many testimonials)
* Tell a story in your sales letter. (People may mistrust a sales pitch, but they never doubt a story.)
* Create a killer order form. When they should be pushing hard to close, most copywriters weaken in the order form. You need to sell as hard on your order form as throughout your sales letter.
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Question: Dan, how to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?
I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money.
Here're a "small" list of things you can do to remove skepticism.
* Use testimonials
* Show a photo of yourself
* Show a photo of your products
* Show a photo of your office
* State your complete address and contact information
* Use testimonials (Again!)
* Use flash audio buttons on your website
* Do an audio introduction
* Speak their language. (This goes back to understanding of your target market.
* If you're selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)
* Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.
* If you're selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.
* Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don't need your stuff, I don't have money, I don't have to act now, etc)
* Offer a money-back guarantee and HONOR it
* Use testimonials (This is not a joke, you can never have too many testimonials)
* Tell a story in your sales letter. (People may mistrust a sales pitch, but they never doubt a story.)
* Create a killer order form. When they should be pushing hard to close, most copywriters weaken in the order form. You need to sell as hard on your order form as throughout your sales letter.
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Thursday, February 1, 2007
Forbidden Psychological Tactics
How To Use "Psychological Tactics" To Motivate, Influence, And Persuade People To Open Their Wallets And Give You Money!Imagine knowing how the human mind works... having the power to influence and motivate people at will to buy your products and services... what would that be worth to you?
What if you had 47 time-tested an proven psychological tactics to induce people to pull out their credit cards and buy from you - and, more importantly, how you can use these tactics to double, triple, or even quadruple your sales.
Well, now you can with the use of mind-bending psychological tactics contained in a book that every marketer and sales person should own - called: Forbidden Psychological Tactics.
Monday, January 15, 2007
Extreme Persuasion Strategies That Will Make Your Prospects Feel Compelled To Act Now!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Question: What's an easy way to deal with lingering doubts and questions about an offer with the best ways to create urgency and compel people to act now?
As any good copywriter or marketer will tell you, overcoming resistance is essential to closing a sale. And as any successful copywriter or marketer may keep secret, there are essentially 5 foolproof ways to create a sense of urgency.
1) Limited Time
Time waits for no man, and neither should your offer.
Set a time limit to send a clear message that says, 'You must act NOW.' Be sure to state a very specific deadline. Dont say 'This offer will expire soon.'
Do say, 'This offer will expire on July 20, 2004' or 'This offer will expire at midnight on June 12th' or 'This offer will expire in 10 days.' I think you know what I mean.
2) Limited Quantity
What do diamonds, vintage wine, and a triple-play in baseball have in common? They're valuable because they exist in limited quantity. Give your 'Widget' the same value by advertising that only a limited number of these Widgets were produced. Or say that only a
limited number of these Widgets will be sold.
Again, be very specific. The above example should really read: 'Only 341 of these Widgets will be sold at this special 38%-off discount price.'
For a double-whammy, add a little financial incentive to your limited quantity offer: 'Only a limited number of these Widgets will be sold at THIS special price' or 'Only a limited number of these FREE BONUES will be given out.'
3) Exclusivity
People want to feel special and like they're getting something that other people aren't. Thats why the 'golf club members only' deal work so well...
4) Superiority
I've got an ego, you've got an ego, and you can bet your sales message that your prospect has an ego. Appeal to it with offers that say, 'This deal is ONLY for action takers.' and 'This deal is ONLY for successful people.'
5) Popularity
People like things that are popular and they trust what other people like... even if they don't know those people. It's the reason that restaurateurs always put customers in the front windows... you don't want a prospective diner looking in on a bunch of empty seats...
People like to be part of the 'popular crowd' and they also don't want to experience the pain of being on the outside looking in. So stir up the pain and remind your visitors what they will miss out or lose if they dont act now.
These two tactics are a one-two punch that will knock consumers right out of their lethargy and right into your offer.
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is
up to now, visit him at:
www.milliondollarinternetpromotions.com
Question: What's an easy way to deal with lingering doubts and questions about an offer with the best ways to create urgency and compel people to act now?
As any good copywriter or marketer will tell you, overcoming resistance is essential to closing a sale. And as any successful copywriter or marketer may keep secret, there are essentially 5 foolproof ways to create a sense of urgency.
1) Limited Time
Time waits for no man, and neither should your offer.
Set a time limit to send a clear message that says, 'You must act NOW.' Be sure to state a very specific deadline. Dont say 'This offer will expire soon.'
Do say, 'This offer will expire on July 20, 2004' or 'This offer will expire at midnight on June 12th' or 'This offer will expire in 10 days.' I think you know what I mean.
2) Limited Quantity
What do diamonds, vintage wine, and a triple-play in baseball have in common? They're valuable because they exist in limited quantity. Give your 'Widget' the same value by advertising that only a limited number of these Widgets were produced. Or say that only a
limited number of these Widgets will be sold.
Again, be very specific. The above example should really read: 'Only 341 of these Widgets will be sold at this special 38%-off discount price.'
For a double-whammy, add a little financial incentive to your limited quantity offer: 'Only a limited number of these Widgets will be sold at THIS special price' or 'Only a limited number of these FREE BONUES will be given out.'
3) Exclusivity
People want to feel special and like they're getting something that other people aren't. Thats why the 'golf club members only' deal work so well...
4) Superiority
I've got an ego, you've got an ego, and you can bet your sales message that your prospect has an ego. Appeal to it with offers that say, 'This deal is ONLY for action takers.' and 'This deal is ONLY for successful people.'
5) Popularity
People like things that are popular and they trust what other people like... even if they don't know those people. It's the reason that restaurateurs always put customers in the front windows... you don't want a prospective diner looking in on a bunch of empty seats...
People like to be part of the 'popular crowd' and they also don't want to experience the pain of being on the outside looking in. So stir up the pain and remind your visitors what they will miss out or lose if they dont act now.
These two tactics are a one-two punch that will knock consumers right out of their lethargy and right into your offer.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is
up to now, visit him at:
www.milliondollarinternetpromotions.com
Monday, January 1, 2007
Long Lost Sales Letters
2. These letters can be used by a brand-new startup business or a multi-million dollar company. Any business who wants a low-cost or no-cost way to generate new customers as well as generating more profit from existing customers can easily put these ads to use at a moment's notice to generate a cash-flow surge.
3. This is not a "Swipe File"…it's a "Take File"!
As opposed to swipe files, you have full permission to copy word-for-word anything that you see in this collection. No need to "tweak" or change words to protect yourself from copyright
infringement. These ads are copyright-free to anyone who buys the collection. Therefore, if you
see a headline, opening paragraph, offer, guarantee, bullet - any part that you would like to use word-for-word…it's yours. Just take it. This makes "Long Lost Sales Letters" a much better value to "swipe files" found for purchase on the Internet, which still require the end-user to only look at them for "ideas" and do NOT allow word-for-word copying.
4. These ads can be easily adapted for use in any direct response media format; direct mail, email, web content (landing pages, squeeze pages, free reports, etc.), 800 response lines, voice
broadcasting, newspaper ads, magazine ads, postcards - even radio or TV. The expert
copywriters who created these ads were experts at using "psychological triggers" proven to be
effective in any media format.
5. You can piecemeal parts of letters that you like into other parts from other letters to create
a whole new piece. Nothing has to be "kept together as-is". If you see an offer from one
letter and a headline from another, combine them. Plus, the best part with doing it this way is that you're just "piecing it together" - no writing required!
6. Sometimes the hardest thing to figure out in any business is "what should I do now?" ANY
business owner, marketer or salesperson in ANY industry can easily scan through this collection
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collection is a one-stop resource for any businessperson who wants a quick answer to get them on the road to quick implementation.
7. 3 Phenomenal Bonuses included are Audio Recordings of three separate seminars conducted by Mr. X: "Key Marketing Concepts", "Continuity Program" and "The Seven Biggest Marketing
Mistakes" - as well as the actual handouts from the seminars. It's fascinating to listen to Mr. X
describe the successes, failures and evolution of his direct marketing businesses. Anyone listening will be transfixed as he references the actual ads that are contained in the "Long Lost Sales Letters" package. You'll get the "fly on the wall" experience to see what was really the motivation for mailing the packages, the responses he received and the changes that he made - and why.
8. This collection is instantly downloadable in digital .pdf format, so it can be put to use the
same day you buy it. Plus, it's not some big three-ring binder that takes up a bunch of room on
a bookshelf. Simply open up the massive .pdf file, search the table of contents for a letter that
sounds like what you need, and before you know it, you have a winning sales letter - ready to go.
9. The product is backed by a 56-day 100% Money Back Guarantee. You can download the package and even after 56 Days of trying it, if you don't agree this incredible resource is worth 10 Times Your Investment, just send a ticket and you'll cheerfully be sent a FULL REFUND on your entire purchase amount.
10. Just studying these materials is an excellent education in direct marketing all by itself,
since there are over 188 pages of classifieds, long-form sales letters, one-page advertorials,
'Endorsed Mailings' and other tried-and-true direct response techniques. The letters come from
the perspective of a single source, as opposed to "jumping around" from un-related ad to un-related ad (like a lot of swipe files on the market). Any entrepreneur or businessperson who wants to learn first-hand the "inner workings" of how a very successful direct-response company really works will be enthralled thumbing through the pages of this collection.
Friday, December 15, 2006
Ordinary People, Extraordinary Income Review
Ordinary People Extraordinary Income: How Ordinary People Are Making Real Money On The Internet
In an age where "everyone" is claiming to have the right answer, finally there is one. A solution for ordinary people looking to make an extraordinary income… without the hassle and hype normally associated with these types of offers.
Ordinary People Extraordinary Income does just what it promises… teaches you exactly how anyone can create financial freedom and independence no matter their current income, education or experience.
http://tinyurl.com/26l2jg
These days most people find it virtually impossible to locate a book, course or any other product that delivers on its promise. How often have you seen ads for books, e-books or full courses written by so-called "successful" marketers claiming they have the solution to all your financial woes? How often do they deliver?
I have to admit going into this book with a lot of skepticism. Too many books claim you can make money on the Net, but then fail to deliver. Others are too complicated to read or simply don't provide the right information at the right time. Ordinary People Extraordinary Income is different from the rest. Why? I'll tell you.
The author, Dan Lok, is well-known as the World's #1 Website Conversion Expert. This guy dropped out of school and created his own Internet Empire. The man pulls in millions as a successful entrepreneur, marketing expert and mentor to others. People pay him thousands of dollars for his advice and time.
What's unique about this book is it reveals real success stories of people that made mad money within hours of carrying out the secrets in this guide. Imagine making $17,000 in 24 hours. What if you could make $350,000 a year working 10 hours or less each week? Find out how one reader made over $5 million in one year using the simple direct marketing secrets and strategies revealed in Ordinary People Extraordinary Income.
One last point… the success stories in this book are not crap. They are real. Real stories about REAL people just like you and me. People who had nothing, who started from scratch… but acted on an important secret… and now make seven-figure incomes.
Find out word for word what other ordinary people are doing to make their lives extraordinary. Here are just a few things you'll discover when you start reading Ordinary People Extraordinary Income:
* How anyone can create money out of thin air in just 48 hours or less, even if they've never sold anything online or offline before.
* How anyone can use low cost, free advertising to promote his or her site to millions of prospects every day.
* How anyone can easily create a product in a few days instead of months, then turn around and sell it for hundreds of dollars.
* How anyone can build a mailing list so big they will never worry about working again.
The skills and tactics addressed in this book are real… they can teach anyone what it takes to succeed.
http://tinyurl.com/26l2jg
What's even better about this tell-all book is it's written in plain English. Ordinary People doesn't jump around the bush. It tells you the secret. What's the secret? Just find someone who's already successful at what you want to do, and then copy them. Can it really be that easy?
Just ask the thousands of people making six and seven figure incomes. Their stories are all revealed in this interesting, one-of-a-kind guide. So find out how you can make the big secret work for you. Find out how to select your model and start making a six-figure income today.
I could go on and on, but you get what you pay for. Ordinary People, Extraordinary Income is a book I would recommend to anyone that feels ordinary, but wants to start realizing extraordinary financial income. Finally, a book that delivers on its promise.
http://tinyurl.com/26l2jg
Friday, December 1, 2006
How To Create Compelling E-mail Offers That Sell Like Crazy!
Copyright © 2006 Quick Turn Marketing International, Ltd.
If you want to create a dynamic e-mail campaign, you have to offer your clients more than a simple announcement.
Far too often people fall into the trap of believing an announcement is enough to entice their customer.
Unfortunately, an announcement does little to help compel or encourage your clients to buy from you.
If you want customers to buy from you, you’re far better off offering “special deals” or a “special offer” than simply offering an announcement.
Why?
An announcement says, “Hey, I have a new product!”
Wow, that’s terrific!
But what’s in it for the customer?
You have to think about what your customer’s needs are and how you are filling them with every contact you make.
An announcement doesn’t take these needs into consideration, and that’s why far too often announcements fail to produce results.
An announcement also lacks a call to action or an incentive for customers to contact you.
It doesn’t make sense to contact someone unless you are going to offer him or her an incentive to buy your product.
Keep this in mind when creating your next e-mail campaign.
Types of Promotions
So now you know you have to offer incentives.
Now, what kind of incentive do you offer in your e-mail campaign?
There are many different incentives to offer.
Most people rely on the special discount offer.
You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers.
Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order.
You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this.
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are sharing your 10th anniversary with your partner. Let your customer’s know you are offering a one-time deal because of this.
Another promotion you can offer your clients is the “special sale.” I like to call this the “Oops, I forgot!” or “Oops, I screwed up!” offer.
In this special bonus offer, e-mail your clients a day or two after you send out an announcement.
Then let them know you forgot to tell them something in the previous “announcement”, so if they order now, they can take advantage of your mistake.
Then offer them something. Then after a couple of days send them a last minute reminder. You can phrase it similar to, “We almost sold out, and we only have a few hours left, so act now so you don’t miss out. Remember, you’ll be reaping A, B, C benefits.”
Special offers are great during holidays, like Christmas, Halloween or even Valentines Day. Speaking of Valentines Day, remember your offers don’t have to be discounts. They can be something unusual, crazy or fun. Like on Valentines Day, offer your clients a rose or chocolate for ordering that day.
Your goal should be to keep things exciting and fun. Keep all your promotions an event.
Another way to produce more feedback from your e-mails is to send customers FAQ e-mails. Let’s say for example, you send an e-mail that creates some questions you’d like to respond to.
You can send an FAQ offer or follow up e-mail that answers all their questions and presents a new offer or special deal for your customers.
How Often You Should E-mail Clients?
How often should you e-mail your clients? If a customer consistently buys your products and services, you should send frequent e-mails.
If however, you are sending a special promotional offer to someone that has never ordered from you, don’t waste too much time on it.
My experience suggests customer’s who buy something once or twice are much more likely to buy again.
When Should You Send Your E-Mail Offers?
When should you e-mail your clients? The answer is “It depends.” My experience shows Tuesdays and Thursdays are the best days to e-mail people.
Why? Who knows?
It may be people don’t want to check their e-mail on the weekends. It may be they are
thinking of the weekend and not their e-mail on Friday.
They may have too much work to catch up on Mondays. For me, Tuesdays and Thursdays have always produced the best responses. Then again, I am focusing on B2B customers. Your experience of the B2C industry may be different.
These are just a few things you can do to spice up your e-mail campaign. The bottom line is this… whenever you send an e-mail, you have to create much more than a simple announcement.
An announcement isn’t going to call people to action. You have to carefully craft your e-mails, to encourage your customers to act. You want to offer your customers some incentive so they act on your e-mail immediately.
And one last point... Don’t reveal your price in the e-mail.
Your job is to entice, compel and motivate your customers to buy.
That’s the bottom line.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com
If you want to create a dynamic e-mail campaign, you have to offer your clients more than a simple announcement.
Far too often people fall into the trap of believing an announcement is enough to entice their customer.
Unfortunately, an announcement does little to help compel or encourage your clients to buy from you.
If you want customers to buy from you, you’re far better off offering “special deals” or a “special offer” than simply offering an announcement.
Why?
An announcement says, “Hey, I have a new product!”
Wow, that’s terrific!
But what’s in it for the customer?
You have to think about what your customer’s needs are and how you are filling them with every contact you make.
An announcement doesn’t take these needs into consideration, and that’s why far too often announcements fail to produce results.
An announcement also lacks a call to action or an incentive for customers to contact you.
It doesn’t make sense to contact someone unless you are going to offer him or her an incentive to buy your product.
Keep this in mind when creating your next e-mail campaign.
Types of Promotions
So now you know you have to offer incentives.
Now, what kind of incentive do you offer in your e-mail campaign?
There are many different incentives to offer.
Most people rely on the special discount offer.
You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers.
Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order.
You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this.
Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature.
You have to share personal information if you want to build trust with your clients. Let them know something about you.
Say for example you are sharing your 10th anniversary with your partner. Let your customer’s know you are offering a one-time deal because of this.
Another promotion you can offer your clients is the “special sale.” I like to call this the “Oops, I forgot!” or “Oops, I screwed up!” offer.
In this special bonus offer, e-mail your clients a day or two after you send out an announcement.
Then let them know you forgot to tell them something in the previous “announcement”, so if they order now, they can take advantage of your mistake.
Then offer them something. Then after a couple of days send them a last minute reminder. You can phrase it similar to, “We almost sold out, and we only have a few hours left, so act now so you don’t miss out. Remember, you’ll be reaping A, B, C benefits.”
Special offers are great during holidays, like Christmas, Halloween or even Valentines Day. Speaking of Valentines Day, remember your offers don’t have to be discounts. They can be something unusual, crazy or fun. Like on Valentines Day, offer your clients a rose or chocolate for ordering that day.
Your goal should be to keep things exciting and fun. Keep all your promotions an event.
Another way to produce more feedback from your e-mails is to send customers FAQ e-mails. Let’s say for example, you send an e-mail that creates some questions you’d like to respond to.
You can send an FAQ offer or follow up e-mail that answers all their questions and presents a new offer or special deal for your customers.
How Often You Should E-mail Clients?
How often should you e-mail your clients? If a customer consistently buys your products and services, you should send frequent e-mails.
If however, you are sending a special promotional offer to someone that has never ordered from you, don’t waste too much time on it.
My experience suggests customer’s who buy something once or twice are much more likely to buy again.
When Should You Send Your E-Mail Offers?
When should you e-mail your clients? The answer is “It depends.” My experience shows Tuesdays and Thursdays are the best days to e-mail people.
Why? Who knows?
It may be people don’t want to check their e-mail on the weekends. It may be they are
thinking of the weekend and not their e-mail on Friday.
They may have too much work to catch up on Mondays. For me, Tuesdays and Thursdays have always produced the best responses. Then again, I am focusing on B2B customers. Your experience of the B2C industry may be different.
These are just a few things you can do to spice up your e-mail campaign. The bottom line is this… whenever you send an e-mail, you have to create much more than a simple announcement.
An announcement isn’t going to call people to action. You have to carefully craft your e-mails, to encourage your customers to act. You want to offer your customers some incentive so they act on your e-mail immediately.
And one last point... Don’t reveal your price in the e-mail.
Your job is to entice, compel and motivate your customers to buy.
That’s the bottom line.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com
Wednesday, November 15, 2006
Ruthless Marketing System Review
If you're truthful with yourself, wouldn't you agree that in your market or niche...
There's a whole lot of money right now - that you're NOT getting!
Think of the difference it would make if not only you could make more sales, but build a larger base of customers who continue to spend money with you again and again, rather than stuff the pockets of the other competitors in your market. But is it really possible?
Yes. But you need to become a "ruthless marketer."
And that's what a new program called "Ruthless Marketing" can do for you.
"Ruthless Marketing" contains 1,068 cutting-edge secrets to instantly generate more money from your market or niche.
These tips, tricks, and little-known techniques are proven to generate tens of millions of dollars. In fact, this collection took over ten years to compile, and these ideas have earned the author over 70 million dollars. Even provided him with a few million dollar months!
So, it isn't at all surprising to know that these private files were meant for his eyes only! And now, once you listen to the 10 hours of brainstorming sessions and have access to these private files,.there's no reason you can't profit big-time by applying these secrets too. But understand this...
Don't let the title fool you... You see, "Ruthless Marketing" is not about lying, cheating, or ripping people off... No, No, No!
You know I would never recommend this to you if it was anything like that. But here's what this program is about. Being very aggressive at getting all the money that could and should be yours... and not your competitors!
The 1069 secrets in "RUTHLESS MARKETING" give you more leverage in all three of the critical areas that will make you the largest amount of money in your business:
Money- Leverage #1- Getting MORE NEW CUSTOMERS to seek you out and want to give you their money.
Money-Leverage #2- Then getting the maximum number of customers to KEEP COMING BACK to spend the largest amount of money with you! (NOT with your competitors!)
Money-Leverage #3- And get more of your customers to GLADLY GIVE YOU the maximum amount of money every time they buy from you.)
These are very aggressive ideas that will instantly transform you into a marketing attack dog!
Wednesday, November 1, 2006
Sneaky Web Design Tricks That Automatically Boost Readership & Drive-Up Conversion Rate!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Do you have powerful, irresistible, conversion-oriented sales copy that's waiting to be
uploaded simply because you don't have someone to "design" your site?
Well, I've got news for you: Picasso doesn't do websites and you don't need a "museum piece." Your site needs to be visually appealing…inviting…easy on the eye. Nothing more, nothing less.
It simply needs to look and feel welcoming so you can maximize retention and maximize sales.
This means that you, too, can have a site that sells…and sells well…even if you don't have an art
degree, a graphics department, or a high-priced web design firm on retainer. It's true that design and copy go hand-in-hand, but -- this next bit is important, so pay attention --
Design should always work with your copy in a supportive role.
You read me correctly. Despite what graphic designers tell you (and each other), design is the tablecloth, not the meal. After all, it's your words that convince prospects to buy…not your clever use of color, graphics, or Flash animation.
In fact, on many sites, design elements aren't attention-getters. They're attention mis-directors. They draw attention to the design of the site and away from the message of the site. Design like that isn't helping you make a sale. It's just the opposite.
Its effect is self-defeating…like shooting yourself in the foot. Or worse! Like shooting your prospect in the foot and killing his/her interest dead.
Don't despair. Your design "phobia" doesn't have to hold you back, and you don’t have to engage the services of a psychotherapist to get to the root of your fears. You have nothing to fear but fear itself…the fear of not having a website with a fabulous message drawing in millions of customers.
Just put yourself in my hands for a few moments. I'll be your "doctor" with an easy-to-follow, two-part "prescription" for website design health. There's not a bitter pill in the lot…it's all easy-to-swallow (and easy to learn) stuff.
= = = = = = = = = = = = = = = = = =
"Sneaky" Pill #1 - The Black and White Pill
= = = = = = = = = = = = = = = = = =
Have you ever watched preschoolers with the BIG BOX of Crayola crayons…the ones with 64 colors in them. Little Mikey or Molly will use every single color on their tiny masterpieces and cover every possible inch of their "canvas."
Now that's fine for Mikey and Molly…they're in pre-school. Your website should be a study in
simplicity. Not too crowded…not too busy…not to colorful…not too-too in any way. For you and your website, too-too is a no-no, and the big box of crayons should stay in the drawer.
Start your search for simplicity by looking at the colors on your site. Nothing is simpler than black text on a white page… yet this is usually the most effective way to present a lot of copy.
The reason for this is elementary: The contrast is as strong and dramatic as it can be because black and white represent the extreme opposite ends of the scale. Any use of color is reduces the degree of contrast between start black and white.
Think about advertisements in fashion magazines or on billboards. A pink raincoat against a purple background? Or… how about white type on a lime green background?
Graphic designers use such colors for their visual impact because fashion ads are driven by pictures, not words. The colors achieve the opposite effect that you're looking for.
Bright colors detract from the text by making the words difficult to read. In fashion, this works to an ad's advantage by compelling the consumer to look at the clothing.
On a website, the wrong combination of colors makes reading the words frustrating and annoying. If you frustrate and annoy your visitors, what are the chances of them buying anything from you? (In the language of professional sales, "frustrating" and "annoying" are synonyms for "no sale.")
Don't annoy the consumers! Your job as a marketer is to make your copy as easy and hassle-free to read as humanly possible so that visitors will want to "set a spell" and read what you have to say.
Now don't get me wrong. The right use of color can certainly help make a more visually appealing site. There are brilliant designers out there who know how to use tones and textures so masterfully that sites are works of art AND sales monsters.
Don't fall into what I call the "Bells 'n' Whistles" swamp. Too much graphic activity will pull you and your website down like quicksand! Avoid the temptation to use unusual colors, combinations and flashy graphics simply because they’re available.
A little color goes a long way and primary colors are a better, more clearly defined choice.
= = = = = = = = = = = = = = = = = =
"Sneaky" Pill #2 - The White Pill
= = = = = = = = = = = = = = = = = =
Part of making your message easy on the eyes is to make it exceptionally easy to read. You want readers to breeze though your copy effortlessly. The best way to do that is to break up paragraphs into instantly scannable segments and provide plenty of white space.
What's the big benefit of a little white space? Short segments are easiest to scan and understand on the fly. And if your prospect is able to "absorb" your information easily…effortlessly…he/she is more inclined…is in fact COMPELLED to read further.
(In the language of professional sales, "compelled" is a synonym for "I've got you hooked and in a moment you'll be putty in my hands.")
The more you can break up your test into short sentences and paragraphs, the easier it is for
prospects to read. If your message looks like an easy read, chances of your prospect actually reading your letter improve significantly.
Don't use bleach to add more white to your site. Just remember to keep your page widths to a minimum and for a brighter, clearer, cleaner looking website.
Keep your text to a maximum width of 65 characters. That way your page should be easily readable from any monitor. (A rule of thumb is that you should always keep the ‘little people’ in mind. I mean those with the little 12” monitors set at 640 x 480.)
Warning! Warning! Warning.
Avoid at all costs, the need for horizontal scanning. It’s enough of a challenge to get readers to scroll vertically through your sales message. To ask them to scroll horizontally too is absolutely ludicrous.
It’s always a good idea to set your main page inside the width of the typical window. What this does is display an obvious page border so the reader knows instantly that he’s not missing out on anything.
With a border, the reader feels omniscient (all-seeing), "Ah. This is easy. I can see this
entire message easily. I think I'll read it in its entirety."
Without such a border, the reader feels confused, "Hey! What's going on here? I don't get it. This is annoying. I’m getting out of here."
Some people say it's better to light a candle than curse the darkness. Marketers say it's better to facilitate easy, problem-free reading of a simple, clean website than curse the fact that prospects kept their money to themselves.
= = = = = = = = = = = = = = = = = =
The Gold in the Nugget
= = = = = = = = = = = = = = = = = =
Simply put, your goal -- in design and copy alike -- is to simplify the process. Clarify your message so that it cannot be misconstrued. Provide a single direction for your prospect to proceed. Funnel them through your copy to the order page. Clarify your design so that your
message is not misconstrued. Provide a single focus for your prospect -- the words!
Now get out there and make yourself rich…and happy, too!
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Do you have powerful, irresistible, conversion-oriented sales copy that's waiting to be
uploaded simply because you don't have someone to "design" your site?
Well, I've got news for you: Picasso doesn't do websites and you don't need a "museum piece." Your site needs to be visually appealing…inviting…easy on the eye. Nothing more, nothing less.
It simply needs to look and feel welcoming so you can maximize retention and maximize sales.
This means that you, too, can have a site that sells…and sells well…even if you don't have an art
degree, a graphics department, or a high-priced web design firm on retainer. It's true that design and copy go hand-in-hand, but -- this next bit is important, so pay attention --
Design should always work with your copy in a supportive role.
You read me correctly. Despite what graphic designers tell you (and each other), design is the tablecloth, not the meal. After all, it's your words that convince prospects to buy…not your clever use of color, graphics, or Flash animation.
In fact, on many sites, design elements aren't attention-getters. They're attention mis-directors. They draw attention to the design of the site and away from the message of the site. Design like that isn't helping you make a sale. It's just the opposite.
Its effect is self-defeating…like shooting yourself in the foot. Or worse! Like shooting your prospect in the foot and killing his/her interest dead.
Don't despair. Your design "phobia" doesn't have to hold you back, and you don’t have to engage the services of a psychotherapist to get to the root of your fears. You have nothing to fear but fear itself…the fear of not having a website with a fabulous message drawing in millions of customers.
Just put yourself in my hands for a few moments. I'll be your "doctor" with an easy-to-follow, two-part "prescription" for website design health. There's not a bitter pill in the lot…it's all easy-to-swallow (and easy to learn) stuff.
= = = = = = = = = = = = = = = = = =
"Sneaky" Pill #1 - The Black and White Pill
= = = = = = = = = = = = = = = = = =
Have you ever watched preschoolers with the BIG BOX of Crayola crayons…the ones with 64 colors in them. Little Mikey or Molly will use every single color on their tiny masterpieces and cover every possible inch of their "canvas."
Now that's fine for Mikey and Molly…they're in pre-school. Your website should be a study in
simplicity. Not too crowded…not too busy…not to colorful…not too-too in any way. For you and your website, too-too is a no-no, and the big box of crayons should stay in the drawer.
Start your search for simplicity by looking at the colors on your site. Nothing is simpler than black text on a white page… yet this is usually the most effective way to present a lot of copy.
The reason for this is elementary: The contrast is as strong and dramatic as it can be because black and white represent the extreme opposite ends of the scale. Any use of color is reduces the degree of contrast between start black and white.
Think about advertisements in fashion magazines or on billboards. A pink raincoat against a purple background? Or… how about white type on a lime green background?
Graphic designers use such colors for their visual impact because fashion ads are driven by pictures, not words. The colors achieve the opposite effect that you're looking for.
Bright colors detract from the text by making the words difficult to read. In fashion, this works to an ad's advantage by compelling the consumer to look at the clothing.
On a website, the wrong combination of colors makes reading the words frustrating and annoying. If you frustrate and annoy your visitors, what are the chances of them buying anything from you? (In the language of professional sales, "frustrating" and "annoying" are synonyms for "no sale.")
Don't annoy the consumers! Your job as a marketer is to make your copy as easy and hassle-free to read as humanly possible so that visitors will want to "set a spell" and read what you have to say.
Now don't get me wrong. The right use of color can certainly help make a more visually appealing site. There are brilliant designers out there who know how to use tones and textures so masterfully that sites are works of art AND sales monsters.
Don't fall into what I call the "Bells 'n' Whistles" swamp. Too much graphic activity will pull you and your website down like quicksand! Avoid the temptation to use unusual colors, combinations and flashy graphics simply because they’re available.
A little color goes a long way and primary colors are a better, more clearly defined choice.
= = = = = = = = = = = = = = = = = =
"Sneaky" Pill #2 - The White Pill
= = = = = = = = = = = = = = = = = =
Part of making your message easy on the eyes is to make it exceptionally easy to read. You want readers to breeze though your copy effortlessly. The best way to do that is to break up paragraphs into instantly scannable segments and provide plenty of white space.
What's the big benefit of a little white space? Short segments are easiest to scan and understand on the fly. And if your prospect is able to "absorb" your information easily…effortlessly…he/she is more inclined…is in fact COMPELLED to read further.
(In the language of professional sales, "compelled" is a synonym for "I've got you hooked and in a moment you'll be putty in my hands.")
The more you can break up your test into short sentences and paragraphs, the easier it is for
prospects to read. If your message looks like an easy read, chances of your prospect actually reading your letter improve significantly.
Don't use bleach to add more white to your site. Just remember to keep your page widths to a minimum and for a brighter, clearer, cleaner looking website.
Keep your text to a maximum width of 65 characters. That way your page should be easily readable from any monitor. (A rule of thumb is that you should always keep the ‘little people’ in mind. I mean those with the little 12” monitors set at 640 x 480.)
Warning! Warning! Warning.
Avoid at all costs, the need for horizontal scanning. It’s enough of a challenge to get readers to scroll vertically through your sales message. To ask them to scroll horizontally too is absolutely ludicrous.
It’s always a good idea to set your main page inside the width of the typical window. What this does is display an obvious page border so the reader knows instantly that he’s not missing out on anything.
With a border, the reader feels omniscient (all-seeing), "Ah. This is easy. I can see this
entire message easily. I think I'll read it in its entirety."
Without such a border, the reader feels confused, "Hey! What's going on here? I don't get it. This is annoying. I’m getting out of here."
Some people say it's better to light a candle than curse the darkness. Marketers say it's better to facilitate easy, problem-free reading of a simple, clean website than curse the fact that prospects kept their money to themselves.
= = = = = = = = = = = = = = = = = =
The Gold in the Nugget
= = = = = = = = = = = = = = = = = =
Simply put, your goal -- in design and copy alike -- is to simplify the process. Clarify your message so that it cannot be misconstrued. Provide a single direction for your prospect to proceed. Funnel them through your copy to the order page. Clarify your design so that your
message is not misconstrued. Provide a single focus for your prospect -- the words!
Now get out there and make yourself rich…and happy, too!
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Sunday, October 15, 2006
The Rebel Millionaire Review
Are you sick and tired of theses Internet Scams claiming to make you a millionaire over night?
Lets be honest it’s just not going to happen like that.
Who are they kidding, if it was that easy than everyone in the world would be a millionaire?
I’ve spent a lot of my own time, money and energy trying to find a way to make a legitimate living on the internet.
There are so many books, products and programs out there that promise you everything but deliver you very little. They all claim that you can “make money over night” with very little effort.
What I’ve come to find out is that nothing comes with “very little effort”. Money isn’t going to just come to you. You have to go and get it.
If you are willing to work hard and actually put in some hours on your computer then the
“The Rebel Millionaire” is what you’ve been looking for.
This course contains some of the most powerful direct marketing secrets that I have ever seen revealed!
I was amazed that the author would let go of these secrets for the price he was.
Don’t get me wrong the price is a little steep for the average person but I promise you it's worth every penny. I personally think he is crazy for doing it but I’m grateful at the same time.
The marketing secrets he shares in this course are the same ones that he utilized in building his own multi-million dollar direct marketing empire.
He covers everything from creating a product that “will sell”, finding businesses to outsource various aspects of your business that will save you time and money, writing powerful ad copy, how to properly test a product idea and know if it will make money before you even begin selling it, and so much more.
I study the course entirely cover to cover twice and have learned something new and more powerful each time. My copy is now covered in yellow stickies and highlighter marks. There is just so much astounding information in this book that it doesn’t matter how experienced a direct marketer you are. You will take away something that will improve your business in some way after reading this manual.
I highly recommend buying it, you won’t regret the decision. Will it make you a millionaire?
Only time will tell but I am confident that you will increase your sales and profits with any product or service after reading this manual.
Any business requires dedication and work, even an internet business. If you are serious about making money online, then check out the link.
This is definitely a train you want to get on before everyone else does.
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