Long Lost Sales Letters

1. "Long Lost Sales Letters" is a collection of winning, proven letters written by Dan Lok and Mr. X, both of whom are professional direct-response copywriters. These letters were NOT written as 'freelance' jobs by a copywriter for paying clients - but rather by people who actually had a financial stake in the performance of the letters for their own company. In other words, the person who wrote the letters risked losing their own money if the letters didn't pull response.

2. These letters can be used by a brand-new startup business or a multi-million dollar company. Any business who wants a low-cost or no-cost way to generate new customers as well as generating more profit from existing customers can easily put these ads to use at a moment's notice to generate a cash-flow surge.

3. This is not a "Swipe File"…it's a "Take File"!
As opposed to swipe files, you have full permission to copy word-for-word anything that you see in this collection. No need to "tweak" or change words to protect yourself from copyright
infringement. These ads are copyright-free to anyone who buys the collection. Therefore, if you
see a headline, opening paragraph, offer, guarantee, bullet - any part that you would like to use word-for-word…it's yours. Just take it. This makes "Long Lost Sales Letters" a much better value to "swipe files" found for purchase on the Internet, which still require the end-user to only look at them for "ideas" and do NOT allow word-for-word copying.

4. These ads can be easily adapted for use in any direct response media format; direct mail, email, web content (landing pages, squeeze pages, free reports, etc.), 800 response lines, voice
broadcasting, newspaper ads, magazine ads, postcards - even radio or TV. The expert
copywriters who created these ads were experts at using "psychological triggers" proven to be
effective in any media format.

5. You can piecemeal parts of letters that you like into other parts from other letters to create
a whole new piece. Nothing has to be "kept together as-is". If you see an offer from one
letter and a headline from another, combine them. Plus, the best part with doing it this way is that you're just "piecing it together" - no writing required!

6. Sometimes the hardest thing to figure out in any business is "what should I do now?" ANY
business owner, marketer or salesperson in ANY industry can easily scan through this collection
and instantly generate winning ideas for lead generation, upselling current customers,
generating referrals, special events, promotions, and other necessary marketing functions. This
collection is a one-stop resource for any businessperson who wants a quick answer to get them on the road to quick implementation.

7. 3 Phenomenal Bonuses included are Audio Recordings of three separate seminars conducted by Mr. X: "Key Marketing Concepts", "Continuity Program" and "The Seven Biggest Marketing
Mistakes" - as well as the actual handouts from the seminars. It's fascinating to listen to Mr. X
describe the successes, failures and evolution of his direct marketing businesses. Anyone listening will be transfixed as he references the actual ads that are contained in the "Long Lost Sales Letters" package. You'll get the "fly on the wall" experience to see what was really the motivation for mailing the packages, the responses he received and the changes that he made - and why.

8. This collection is instantly downloadable in digital .pdf format, so it can be put to use the
same day you buy it. Plus, it's not some big three-ring binder that takes up a bunch of room on
a bookshelf. Simply open up the massive .pdf file, search the table of contents for a letter that
sounds like what you need, and before you know it, you have a winning sales letter - ready to go.
9. The product is backed by a 56-day 100% Money Back Guarantee. You can download the package and even after 56 Days of trying it, if you don't agree this incredible resource is worth 10 Times Your Investment, just send a ticket and you'll cheerfully be sent a FULL REFUND on your entire purchase amount.

10. Just studying these materials is an excellent education in direct marketing all by itself,
since there are over 188 pages of classifieds, long-form sales letters, one-page advertorials,
'Endorsed Mailings' and other tried-and-true direct response techniques. The letters come from
the perspective of a single source, as opposed to "jumping around" from un-related ad to un-related ad (like a lot of swipe files on the market). Any entrepreneur or businessperson who wants to learn first-hand the "inner workings" of how a very successful direct-response company really works will be enthralled thumbing through the pages of this collection.