Monday, January 15, 2007

Extreme Persuasion Strategies That Will Make Your Prospects Feel Compelled To Act Now!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Question: What's an easy way to deal with lingering doubts and questions about an offer with the best ways to create urgency and compel people to act now?

As any good copywriter or marketer will tell you, overcoming resistance is essential to closing a sale. And as any successful copywriter or marketer may keep secret, there are essentially 5 foolproof ways to create a sense of urgency.

1) Limited Time
Time waits for no man, and neither should your offer.
Set a time limit to send a clear message that says, 'You must act NOW.' Be sure to state a very specific deadline. Dont say 'This offer will expire soon.'

Do say, 'This offer will expire on July 20, 2004' or 'This offer will expire at midnight on June 12th' or 'This offer will expire in 10 days.' I think you know what I mean.

2) Limited Quantity
What do diamonds, vintage wine, and a triple-play in baseball have in common? They're valuable because they exist in limited quantity. Give your 'Widget' the same value by advertising that only a limited number of these Widgets were produced. Or say that only a
limited number of these Widgets will be sold.

Again, be very specific. The above example should really read: 'Only 341 of these Widgets will be sold at this special 38%-off discount price.'

For a double-whammy, add a little financial incentive to your limited quantity offer: 'Only a limited number of these Widgets will be sold at THIS special price' or 'Only a limited number of these FREE BONUES will be given out.'

3) Exclusivity
People want to feel special and like they're getting something that other people aren't. Thats why the 'golf club members only' deal work so well...

4) Superiority
I've got an ego, you've got an ego, and you can bet your sales message that your prospect has an ego. Appeal to it with offers that say, 'This deal is ONLY for action takers.' and 'This deal is ONLY for successful people.'

5) Popularity
People like things that are popular and they trust what other people like... even if they don't know those people. It's the reason that restaurateurs always put customers in the front windows... you don't want a prospective diner looking in on a bunch of empty seats...

People like to be part of the 'popular crowd' and they also don't want to experience the pain of being on the outside looking in. So stir up the pain and remind your visitors what they will miss out or lose if they dont act now.

These two tactics are a one-two punch that will knock consumers right out of their lethargy and right into your offer.

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is
up to now, visit him at:
www.milliondollarinternetpromotions.com

Monday, January 1, 2007

Long Lost Sales Letters

Long Lost Sales Letters

1. "Long Lost Sales Letters" is a collection of winning, proven letters written by Dan Lok and Mr. X, both of whom are professional direct-response copywriters. These letters were NOT written as 'freelance' jobs by a copywriter for paying clients - but rather by people who actually had a financial stake in the performance of the letters for their own company. In other words, the person who wrote the letters risked losing their own money if the letters didn't pull response.

2. These letters can be used by a brand-new startup business or a multi-million dollar company. Any business who wants a low-cost or no-cost way to generate new customers as well as generating more profit from existing customers can easily put these ads to use at a moment's notice to generate a cash-flow surge.

3. This is not a "Swipe File"…it's a "Take File"!
As opposed to swipe files, you have full permission to copy word-for-word anything that you see in this collection. No need to "tweak" or change words to protect yourself from copyright
infringement. These ads are copyright-free to anyone who buys the collection. Therefore, if you
see a headline, opening paragraph, offer, guarantee, bullet - any part that you would like to use word-for-word…it's yours. Just take it. This makes "Long Lost Sales Letters" a much better value to "swipe files" found for purchase on the Internet, which still require the end-user to only look at them for "ideas" and do NOT allow word-for-word copying.

4. These ads can be easily adapted for use in any direct response media format; direct mail, email, web content (landing pages, squeeze pages, free reports, etc.), 800 response lines, voice
broadcasting, newspaper ads, magazine ads, postcards - even radio or TV. The expert
copywriters who created these ads were experts at using "psychological triggers" proven to be
effective in any media format.

5. You can piecemeal parts of letters that you like into other parts from other letters to create
a whole new piece. Nothing has to be "kept together as-is". If you see an offer from one
letter and a headline from another, combine them. Plus, the best part with doing it this way is that you're just "piecing it together" - no writing required!

6. Sometimes the hardest thing to figure out in any business is "what should I do now?" ANY
business owner, marketer or salesperson in ANY industry can easily scan through this collection
and instantly generate winning ideas for lead generation, upselling current customers,
generating referrals, special events, promotions, and other necessary marketing functions. This
collection is a one-stop resource for any businessperson who wants a quick answer to get them on the road to quick implementation.

7. 3 Phenomenal Bonuses included are Audio Recordings of three separate seminars conducted by Mr. X: "Key Marketing Concepts", "Continuity Program" and "The Seven Biggest Marketing
Mistakes" - as well as the actual handouts from the seminars. It's fascinating to listen to Mr. X
describe the successes, failures and evolution of his direct marketing businesses. Anyone listening will be transfixed as he references the actual ads that are contained in the "Long Lost Sales Letters" package. You'll get the "fly on the wall" experience to see what was really the motivation for mailing the packages, the responses he received and the changes that he made - and why.

8. This collection is instantly downloadable in digital .pdf format, so it can be put to use the
same day you buy it. Plus, it's not some big three-ring binder that takes up a bunch of room on
a bookshelf. Simply open up the massive .pdf file, search the table of contents for a letter that
sounds like what you need, and before you know it, you have a winning sales letter - ready to go.
9. The product is backed by a 56-day 100% Money Back Guarantee. You can download the package and even after 56 Days of trying it, if you don't agree this incredible resource is worth 10 Times Your Investment, just send a ticket and you'll cheerfully be sent a FULL REFUND on your entire purchase amount.

10. Just studying these materials is an excellent education in direct marketing all by itself,
since there are over 188 pages of classifieds, long-form sales letters, one-page advertorials,
'Endorsed Mailings' and other tried-and-true direct response techniques. The letters come from
the perspective of a single source, as opposed to "jumping around" from un-related ad to un-related ad (like a lot of swipe files on the market). Any entrepreneur or businessperson who wants to learn first-hand the "inner workings" of how a very successful direct-response company really works will be enthralled thumbing through the pages of this collection.