Copyright © 2006 Quick Turn Marketing International, Ltd.
Hogwash!
That’s what I say to people who tell me that their business is purely and solely a "cheapest price business."
People who stubbornly insist that "MY business is different" are right, but not in a good way.
Their business is different because it will never make big money.
People who are unwilling to open their eyes to BIG ideas are solidly parked right in their own way... their own BIG obstacle to success.
Big money is made by translating great ideas from outside your industry -- whatever it is -- into your industry. What gives you your competitive edge is a unique selling proposition (USP).
That’s the key... not your low, low price. (Although in some instances your price may be part of your USP.)
Recently, I was consulting with a client and I was explaining my opposition to selling by cheapest price.
She insisted that hers was an intangible, not a product; that my examples didn't apply to her
business; and that, basically, I had my head up my butt. I tried to explain in terms I hoped she'd understand:
* You can fly coach or PAY MORE to fly first class in the same plane and get to the same place at the same time
* You can get financial planning for free from over half of all financial planners (who make their money only from commissions) or PAY MORE for the service and still pay commissions to other fee-based planners.
* You can get your taxes done by H&R Block or PAY MORE to use a CPA
So the critical question is:
“Why Do People PAY MORE For Some Services When The CORE SERVICES Offered by CHEAPEST PRICE Competitors Are Pretty Much The Same?”
“Debbie," I told her, "You've gotta understand: value differences don’t have to come from the ‘core’ item."
It doesn't matter whether you're talking about a product or a service. Value differences usually come out of areas of expertise and service such as:
* Exclusivity
* Access
* Guarantee
"And Debbie," I explained, "it's a hell lot easier to make money by selling half as much at double the price. Does that make sense?"
It made sense to Debbie and I hope it makes sense to you! Just to make sure, I'm going to give you...
5 QUICK-TURN TACTICS for closing BIG TICKET deals
#1 - Compare apples to oranges.
“Tired of dragging out a bulky food processor and guessing which attachment is the right one for the job? The compact Ultimate Chopper is 4 machines in 1 so you can replace your food processor, coffee grinder, standing mixer and ice cream maker and gain more counter space in your kitchen.” (Ultimate Chopper)
#2 - Decrease the price by adding valued component parts.
“Bring your spouse for FREE! Yes, not only can you come, but you can also bring your spouse for FREE. This is a ,995.00 value by itself.” (Real Estate seminar)
#3 - Identify the unique, invaluable aspect of your product.
“Quite honestly, the majority of currently available bodybuilding training and nutrition information today is never going to produce gains for 98% of the population.
"The pros simply have much better genetics for building muscle and are taking massive amounts of anabolic drugs...I’m not a “Mister” anything. I’ve never won a title.
"I’m just a guy who after 22+ years of trial and error has figured this stuff out and can relate to the plight of the genetically average trainee. I absolutely know what works for genetically average bodybuilders who want to maximize their potential. I know exactly what the average guy has to do to make muscle mass and strength gains as fast as genetically possible.” (Bodybuilding)
#4 - Make the high price itself a benefit.
“Organic foods are more expensive because production is more labour intensive and without herbicides, pesticides and other chemicals, the yield is generally smaller.” (Organic food)
#5 - Break down the big amount into smaller amount.
“Valuable legal services for less than a cup of coffee a day, from top law firms! Protection for you, your family or your business!” (Pre-paid legal services)
If you are going to use "lowest price" to get your foot in the door to acquire a new client, then the race is on to "switch" that newly acquired client from price orientation to value orientation BEFORE somebody finds 'em and offers to beat your price.
The Lesson: You CAN charge more for your stuff as long as you’re showing you client that even though she’s paying a premium price, she’s getting a good value. Think "added value." Think "golden handcuffs"; benefits/service so good I won't walk away from it, even for a lower price.
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Sunday, July 15, 2007
Sunday, July 1, 2007
Blogging to the Bank 2 - Honest Review
Blogging has been around for a few years now. Most people use blogs to record their thoughts and lives, while the select few use them as a free way to make a fortune.One guy who uses this to his advantage is Rob Benwell. Last year he dished the dirt on the tips and tricks to making a fortune using blogging. But as time passes the old systems become obsolete and new techniques are required. This is where his brand new, fresh off the press blogging to the bank 2 system comes into play.
For those who know who Rob Benwell is like me, you’ve probably made a killing using blogs.
For those who don’t, he’s the story:
Back in 2005 he was struggling to make any profit online, had dropped out of college and was getting deep into debt. He was trying all the techniques the gurus tell you and wasn’t getting anywhere fast. All of that went in the bin and he started using his own techniques and started making more and more money using simple blogs. In early 2006 he shared this with the world and had a great ebook called blogging to the bank. Tons of people got rich from using these techniques (including me). He then spoke at Online Marketing Legend Yanik Silver’s underground Seminar where he revealed even more of his underground strategies.
But as I said earlier, the techniques used in that ebook are now showing there age. Some of them are not even working in the slightest! This is where blogging to the bank 2 comes into play.
It’s full of great new techniques that work online right now! Everything’s explained in plain English with all the fluff cut out. I got hold of an advanced copy of the book for a much higher price than what it actually sells for and it has been worth every single cent! I got it in the afternoon and by the evening I was creating new profitable blogs. Within a couple of hours of them being active I had made a nice little profit.
Blogging To The Bank 2 teaches you Robs new step by step blueprint to creating highly profitable long term niche blogs using the newest optimization techniques. There’s even a section on advanced Search Engine Optimization. Most people think SEO is difficult but Rob explains this nice and simply so even the blogging newbie will understand it.
Blogging To The Bank 2 is a breath of fresh air and I highly recommend it to anyone wanting to make easy money online.
Click below for more information about this system
http://tinyurl.com/32noqc
Friday, June 15, 2007
The Single Greatest Marketing Secret
I stumbled across something incredible recently...And as a valued subscriber I wanted to let you know about it.
Dan Lok, The World's #1 Website Conversion Expert, has recorded an absolutely amazing CD called "The Single Greatest Marketing Secret."
This F*r*e*e CD will reveal the single greatest marketing secret that YOU can use to build your business!
Get your f*r*e*e The Single Greatest Marketing Secret CD now >>
What will you learn from listening to this powerful CD?
* How to use the power of leveraging to gain mountains of sales and profits - with the LEAST investment of your time and money!
* How you can think and act like a millionaire businessperson does to make the most amount of money!
* Why nearly all small businesses have watered down, run-of-the-mill, boring marketing messages!
* How to let all your prospects know about your business even if you don't have the capital to reach them the way your competitors do
* A fast, simple, and fun away to explode your profits, make your customers as happy as clams, and laugh all the way to the bank!
* How to practically force your prospects to come back to your business over and over to spend more money again and again!
* Who are the people who will always be your very best customers? You might be surprised!
As you can imagine, Dan can't keep giving this CD away forever. Business is business, so supplies won't last long!
Get your f*r*e*e The Single Greatest Marketing Secret CD now >>
Friday, June 1, 2007
How To Use The Most Powerful Force In Selling To Magnetize Customers To Your Product Or Service!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Dear Friend,
What is the most powerful, irresistible, GUARANTEED way to get customers interested in your product or service?
Did you guess "low price"? Wrong. Do you think it's "free?" Try again. "Guaranteed"? Sorry -- wrong again.
The answer is simple, but some of the most brilliant copywriters in the world aren't "keyed in" to this #1 consumer magnet, so don't feel bad if you don't know what I'm talking about... yet. You will. The fact is...
Not one in a thousand marketers is familiar with the powerful copywriting appeal that YOU are about to master.
So what is it that makes a consumer go wild with interest and beat a quick path to your door? Before I give you the answer, I want to give you some examples from other media sources that know how to use this amazing appeal very, very well.
As you read these headlines, ask yourself what they have in common?
Television ad:
"Tonight at 11PM, we'll take you behind-the-scenes at the Britney Spears concert."
Magazine cover:
"Secrets to Landing and KEEPING your man."
Tabloid headline:
"Baby Alien Photos the Government Doesn't Want You To See."
Have you figured out the key concept that's at work here? Is your finger on the button ready to "buzz in" with your answer?
Congratulations, you right -- the headlines above are TEASERS, guaranteed to speak to every Nosy Rosy out there.
================================
The Science Behind the Art of the Tease
================================
Publishing and broadcasting professionals know that teasers tap into a deep, primal emotion that exists deep inside all of us. A teaser bypasses the brain and speaks directly to your...
Curiosity!
Yup, whether you want to admit it or not, we're all "cats" at heart when it comes to curiosity. Our whiskers start twitching and we have to start investigating whatever it is that has caught our interest. We want to know... we HAVE TO KNOW... more.
And where curiosity goes... sales are soon to follow!
===================
Teasing is Pleasing
===================
Think about why news and publishing media use these teasers. Is it because they feel they are
“professional” statements of the corporate identity? No, I don’t think so.
The reason the media loves teasers and uses them over and over and over is that they...
Get Response Like Crazy!
Broadcasters and publishers are hot on the trail of a technique that most marketers have no clue about. Media smarties know that if someone is curious, the person will be compelled to take some action in an attempt to satisfy their lust for nosiness.
=======================
Reader's Digest Gets It Right
=======================
Let me tell you what Reader’s Digest does for every single issue they publish, to build up the most curiosity possible. They pick their stories months in advance and assign titles to them... titles for the Table of Contents.
The titles are for the table of contents, but the Digest team brings in focus groups to pick from more than a dozen "special" titles to put on the paper cover that consumers will see on the magazine standing in line at the supermarket. And you can bet the farm that the titles they choose have been created to generate MAXIMUM curiosity.
For example, if a story is called, “Exercises you can do to lose weight.” They will probably end up with a cover title like, “How to Burn Off Fat Fast!” or “Eat the Foods You Love, Lose the Weight You Want!" or “The Amazing Secret to Rapid Weight Loss."
The people at Reader’s Digest know they have to tease you to get you to pick the magazine at the check out counter. Does this strategy work? You decide:
Reader’s Digest is one of the most successful publications in the world.
============================
The Itch They'll Want to Scratch
============================
Everybody’s nosy, and everybody wants to be “let in” on something they think other people know. Even more, we love to know what we think other people DON'T know.
When we Quick-Turn Marketers have sufficiently stimulated a consumer's curiosity, he/she is suddenly driven by a primal urge and ready to follow our every instruction. A consumer will do anything to avoid feeling like "the last to know."
And when a consumer is willing to follow your instructions, there's no better time than that to
start selling!
Your marketing sifu*,
Dan Lok
P.S. If you re-read this letter, you'll see that I used curiosity at the very beginning to whet your
appetite. (Sneaky!)
* A "sifu" is a teacher (See, you learn something new every day!)
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Dear Friend,
What is the most powerful, irresistible, GUARANTEED way to get customers interested in your product or service?
Did you guess "low price"? Wrong. Do you think it's "free?" Try again. "Guaranteed"? Sorry -- wrong again.
The answer is simple, but some of the most brilliant copywriters in the world aren't "keyed in" to this #1 consumer magnet, so don't feel bad if you don't know what I'm talking about... yet. You will. The fact is...
Not one in a thousand marketers is familiar with the powerful copywriting appeal that YOU are about to master.
So what is it that makes a consumer go wild with interest and beat a quick path to your door? Before I give you the answer, I want to give you some examples from other media sources that know how to use this amazing appeal very, very well.
As you read these headlines, ask yourself what they have in common?
Television ad:
"Tonight at 11PM, we'll take you behind-the-scenes at the Britney Spears concert."
Magazine cover:
"Secrets to Landing and KEEPING your man."
Tabloid headline:
"Baby Alien Photos the Government Doesn't Want You To See."
Have you figured out the key concept that's at work here? Is your finger on the button ready to "buzz in" with your answer?
Congratulations, you right -- the headlines above are TEASERS, guaranteed to speak to every Nosy Rosy out there.
================================
The Science Behind the Art of the Tease
================================
Publishing and broadcasting professionals know that teasers tap into a deep, primal emotion that exists deep inside all of us. A teaser bypasses the brain and speaks directly to your...
Curiosity!
Yup, whether you want to admit it or not, we're all "cats" at heart when it comes to curiosity. Our whiskers start twitching and we have to start investigating whatever it is that has caught our interest. We want to know... we HAVE TO KNOW... more.
And where curiosity goes... sales are soon to follow!
===================
Teasing is Pleasing
===================
Think about why news and publishing media use these teasers. Is it because they feel they are
“professional” statements of the corporate identity? No, I don’t think so.
The reason the media loves teasers and uses them over and over and over is that they...
Get Response Like Crazy!
Broadcasters and publishers are hot on the trail of a technique that most marketers have no clue about. Media smarties know that if someone is curious, the person will be compelled to take some action in an attempt to satisfy their lust for nosiness.
=======================
Reader's Digest Gets It Right
=======================
Let me tell you what Reader’s Digest does for every single issue they publish, to build up the most curiosity possible. They pick their stories months in advance and assign titles to them... titles for the Table of Contents.
The titles are for the table of contents, but the Digest team brings in focus groups to pick from more than a dozen "special" titles to put on the paper cover that consumers will see on the magazine standing in line at the supermarket. And you can bet the farm that the titles they choose have been created to generate MAXIMUM curiosity.
For example, if a story is called, “Exercises you can do to lose weight.” They will probably end up with a cover title like, “How to Burn Off Fat Fast!” or “Eat the Foods You Love, Lose the Weight You Want!" or “The Amazing Secret to Rapid Weight Loss."
The people at Reader’s Digest know they have to tease you to get you to pick the magazine at the check out counter. Does this strategy work? You decide:
Reader’s Digest is one of the most successful publications in the world.
============================
The Itch They'll Want to Scratch
============================
Everybody’s nosy, and everybody wants to be “let in” on something they think other people know. Even more, we love to know what we think other people DON'T know.
When we Quick-Turn Marketers have sufficiently stimulated a consumer's curiosity, he/she is suddenly driven by a primal urge and ready to follow our every instruction. A consumer will do anything to avoid feeling like "the last to know."
And when a consumer is willing to follow your instructions, there's no better time than that to
start selling!
Your marketing sifu*,
Dan Lok
P.S. If you re-read this letter, you'll see that I used curiosity at the very beginning to whet your
appetite. (Sneaky!)
* A "sifu" is a teacher (See, you learn something new every day!)
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Sunday, May 20, 2007
5 Soft-Selling Strategies For Those Who Hate Selling
If you hate HYPE and hard-sell, use these soft-selling ideas for a more subtle and friendly approach to promote and sell your products.
Free projects
Offer free projects that require your products. To add convenience and generate sales, facilitate the purchase of the recommended products by displaying product shots linking to an order form.
Williams-Sonoma, a home furnishings supplier, provides recipes on their website. The images of the tools used to prepare the dish are tactfully displayed on the sidebar and linked to individual product information pages containing an order form. (http://www.williams-sonoma.com/)
'Ask the Expert’
Encourage visitors to submit their questions to the ‘Expert’. You can either supply the answers yourself to demonstrate your expertise or invite an outside expert to reduce your workload and provide a valuable recommendation for your products. Weave product information into your answers and advertise related products on the webpage.
The ‘Online Vet’ of Purina ONE®, a pet food manufacturer, answers pet owners’ questions on behaviour, health or nutrition. The ‘Ask a Vet’ feature encourages return visits and increase branding exposure to their products. (http://www.purinaone.com/)
Free assessment
Provide advice and recommendations based on your customer’s individual needs. This personal approach enables you to tailor the offering.
Drugstore.com provides an advisory service called ‘Dr Weil recommends’. Visitors receive a free personal assessment and recommendations from the ‘Vitamin Advisor’ based on their answers to a set of health and lifestyle questions. (http://www.drugstore.com/)
Problem & Solution
Create and document a database of ‘troubleshooting’ solutions to problems that your products can fix. Visitors will welcome the solution to their problem and value your suggestions.
Do It Best, a hardware store, provides advice on home maintenance. Each recommended product is linked to a product information page with an order form. (http://www.doitbest.com/)
Free tips
Supply tips and applications for your products to reveal their versatility and usefulness. Make your product desirable and indispensable.
Kodak,, in their section ‘Doing more with Your Pictures’, provide instructions on how to create online albums, photo cards, screen savers, etc. For greater effect, they appeal to emotions with “you can delight friends with pictures of the pranks you pulled at your family reunion”. (http://www.kodak.com/)
All the above strategies can apply to sales of products or services. They empower visitors so don’t forget to strategically place your calls-to-action. Who needs to hard sell?
Adapted from the book 200 Marketing Ideas for Your Website by Henriette Martel-Lawson, website strategist, consultant and professional speaker.
Free projects
Offer free projects that require your products. To add convenience and generate sales, facilitate the purchase of the recommended products by displaying product shots linking to an order form.
Williams-Sonoma, a home furnishings supplier, provides recipes on their website. The images of the tools used to prepare the dish are tactfully displayed on the sidebar and linked to individual product information pages containing an order form. (http://www.williams-sonoma.com/)
'Ask the Expert’
Encourage visitors to submit their questions to the ‘Expert’. You can either supply the answers yourself to demonstrate your expertise or invite an outside expert to reduce your workload and provide a valuable recommendation for your products. Weave product information into your answers and advertise related products on the webpage.
The ‘Online Vet’ of Purina ONE®, a pet food manufacturer, answers pet owners’ questions on behaviour, health or nutrition. The ‘Ask a Vet’ feature encourages return visits and increase branding exposure to their products. (http://www.purinaone.com/)
Free assessment
Provide advice and recommendations based on your customer’s individual needs. This personal approach enables you to tailor the offering.
Drugstore.com provides an advisory service called ‘Dr Weil recommends’. Visitors receive a free personal assessment and recommendations from the ‘Vitamin Advisor’ based on their answers to a set of health and lifestyle questions. (http://www.drugstore.com/)
Problem & Solution
Create and document a database of ‘troubleshooting’ solutions to problems that your products can fix. Visitors will welcome the solution to their problem and value your suggestions.
Do It Best, a hardware store, provides advice on home maintenance. Each recommended product is linked to a product information page with an order form. (http://www.doitbest.com/)
Free tips
Supply tips and applications for your products to reveal their versatility and usefulness. Make your product desirable and indispensable.
Kodak,, in their section ‘Doing more with Your Pictures’, provide instructions on how to create online albums, photo cards, screen savers, etc. For greater effect, they appeal to emotions with “you can delight friends with pictures of the pranks you pulled at your family reunion”. (http://www.kodak.com/)
All the above strategies can apply to sales of products or services. They empower visitors so don’t forget to strategically place your calls-to-action. Who needs to hard sell?
Adapted from the book 200 Marketing Ideas for Your Website by Henriette Martel-Lawson, website strategist, consultant and professional speaker.
Tuesday, May 15, 2007
Turn Words Into Cash
EXPOSED, At Last! 19 Of The Most Respected, Most Sought After, And Most Successful Copywriters In The World Today Reveal Their Top Money-Making Secrets! If you ever wanted to write mouth-watering copy that's so tantalizing that it balloons your conversion rate larger than a Good Year blimp and plows more profits into your bank account, then I sincerely urge you to listen up!
What would it be worth to you to seriously increase your conversion rate?
And, do it without having to pay an expensive copywriter to dissect your sales page?
Would you like to crawl into the six inches between the ears of the highest paid copywriters on the planet and discover all their dirtly little secrets and tricks?
The good news is that you can do just that at a fraction of the normal cost.
Does your website suck? Are you getting traffic but no one is buying?
If you feel like you're pouring advertising money down an endless rat hole, your solution is now available.
You need Turn Words Into Cash >>
>http://tinyurl.com/2hj4tj
You can get just that with the "Turn Words Into Cash," published by a copywriting master, Dan Lok.
Tuesday, May 1, 2007
How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Dear Friend,
You #1 weapon in advertising will always be...
Superior Salesmanship.
I am not a born salesman.
If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)
No, I wasn't born to sell. I had to learn selling... the HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identify the world-class salesmen who would teach me the way to do things right.
Well, it's taken a few years... quite a few years, I'll admit, but now I've identified the "tricks of the trade" of selling.
What Took Me Years Will Be Yours In 3 ½ Minutes Flat!
= = = = = = = = = = = = = = = = = = = = = = = = = = = =
Tricks of the Trade #1 - People don’t like to be sold
= = = = = = = = = = = = = = = = = = = = = = = = = = = =
That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions through the mail alone -- people actually don’t like the IDEA of being sold.
What they DO like is the idea of OWNING the product, or taking advantage of the service that is being sold. Look at the people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.
In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.
In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:
* I get your attention...
* I build rapport with you...
* I explain what’s in it for you...
* I tempt you by appealing to your emotions...
* I create a verbal picture that teases your desires...
* I demonstrate how my stuff can easily solve your problems...
* I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...
* I make you an absolutely irresistible offer...
* I describe a deal where you risk nothing, and yet stand to gain a great deal...
* I handle every single one of your objections...
This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
= = = = = = = = = = = = = = = = = = = = = = = = =
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
= = = = = = = = = = = = = = = = = = = = = = = = =
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffee. We certainly don’t NEED any of that stuff, but we WANT them!
Here’s what most people are looking for in one way or another:
* More money
* More free time
* More respect
* Better physical health
* Better mental health
* Less stress
Remember, people buy what they WANT, not what they NEED.
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Tricks of the Trade #3 - Even When They're Sold, People Need To Satisfy Their Emotional Decisions With Logic
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Even though people buy for emotional reasons, they need to feel that their decision was backed by solid logical reasons.
Think about TV commercials for cars. They offer a perfect picture of "justification."
Here's how they work:
First, there's a stirring image of the car itself – beautiful, stylish, new. (In your head: Wow! That car looks cool...)
In the background, there’s a mountainous landscape (In your head: Wow! That's rugged... like me!) or a five-star hotel (In your head: Wow! That car would give me status."
And, of course, no car commercial would be complete without a beautiful, sexy woman. (In your head: ...let's not go there!)
Next, you see an interior shot to show how luxurious your life will be with this car. You get to listen to state-of-the-art sound system. (In your head: Hmm... I can listen to my favorite music.)
Then, there’s a shot of the car driving by the ocean. Put it all together and you have an effective
20-second movie that’s designed entirely to appeal to emotion.
But wait, the car commercials don’t stop here.
Oh...no way. At the end, they "get down to business" with numerous bits and pieces of information – the size of the engine, statistics on fuel economy, speed, weight, interior space, rankings in national survey, financing information and customer satisfaction reports, and so on.
It flashes by at lightening speed, usually so quickly that you can't read it.
But Don't Worry: All This Data Isn’t Meant To Sell The Car.
It’s included to make YOU feel good and justify the decision you’ve already made. (I’m gonna buy that baby now or when I got some money because it's the SMART thing to do!)
The lesson: People CAN be convinced, when the facts are explained, when the risk is taken away, and when their deepest, most selfish desires have been tickled and nurtured and seduced.
All right, time’s up! Whew... right on time. 3-½ minutes. (Hey, I don’t just always “hype” the headline to get you to read my stuff, do I?)
Until next time...
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com
Dear Friend,
You #1 weapon in advertising will always be...
Superior Salesmanship.
I am not a born salesman.
If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)
No, I wasn't born to sell. I had to learn selling... the HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identify the world-class salesmen who would teach me the way to do things right.
Well, it's taken a few years... quite a few years, I'll admit, but now I've identified the "tricks of the trade" of selling.
What Took Me Years Will Be Yours In 3 ½ Minutes Flat!
= = = = = = = = = = = = = = = = = = = = = = = = = = = =
Tricks of the Trade #1 - People don’t like to be sold
= = = = = = = = = = = = = = = = = = = = = = = = = = = =
That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions through the mail alone -- people actually don’t like the IDEA of being sold.
What they DO like is the idea of OWNING the product, or taking advantage of the service that is being sold. Look at the people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.
In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.
In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:
* I get your attention...
* I build rapport with you...
* I explain what’s in it for you...
* I tempt you by appealing to your emotions...
* I create a verbal picture that teases your desires...
* I demonstrate how my stuff can easily solve your problems...
* I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...
* I make you an absolutely irresistible offer...
* I describe a deal where you risk nothing, and yet stand to gain a great deal...
* I handle every single one of your objections...
This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
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Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
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With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffee. We certainly don’t NEED any of that stuff, but we WANT them!
Here’s what most people are looking for in one way or another:
* More money
* More free time
* More respect
* Better physical health
* Better mental health
* Less stress
Remember, people buy what they WANT, not what they NEED.
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Tricks of the Trade #3 - Even When They're Sold, People Need To Satisfy Their Emotional Decisions With Logic
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Even though people buy for emotional reasons, they need to feel that their decision was backed by solid logical reasons.
Think about TV commercials for cars. They offer a perfect picture of "justification."
Here's how they work:
First, there's a stirring image of the car itself – beautiful, stylish, new. (In your head: Wow! That car looks cool...)
In the background, there’s a mountainous landscape (In your head: Wow! That's rugged... like me!) or a five-star hotel (In your head: Wow! That car would give me status."
And, of course, no car commercial would be complete without a beautiful, sexy woman. (In your head: ...let's not go there!)
Next, you see an interior shot to show how luxurious your life will be with this car. You get to listen to state-of-the-art sound system. (In your head: Hmm... I can listen to my favorite music.)
Then, there’s a shot of the car driving by the ocean. Put it all together and you have an effective
20-second movie that’s designed entirely to appeal to emotion.
But wait, the car commercials don’t stop here.
Oh...no way. At the end, they "get down to business" with numerous bits and pieces of information – the size of the engine, statistics on fuel economy, speed, weight, interior space, rankings in national survey, financing information and customer satisfaction reports, and so on.
It flashes by at lightening speed, usually so quickly that you can't read it.
But Don't Worry: All This Data Isn’t Meant To Sell The Car.
It’s included to make YOU feel good and justify the decision you’ve already made. (I’m gonna buy that baby now or when I got some money because it's the SMART thing to do!)
The lesson: People CAN be convinced, when the facts are explained, when the risk is taken away, and when their deepest, most selfish desires have been tickled and nurtured and seduced.
All right, time’s up! Whew... right on time. 3-½ minutes. (Hey, I don’t just always “hype” the headline to get you to read my stuff, do I?)
Until next time...
Dan Lok
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com
Sunday, April 15, 2007
The Lazy Writer’s Way to Creating Killer Headlines!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Dear Friend,
I have a confession to make.
It’s about the title of this article. I stole it and I’m not ashamed to admit it.
I “modeled” the title after the highly successful ad headline “The Lazy Man’s Way To Riches.” Contrary to what you believe,
Top copywriters don’t make up the “killer” headlines they write, they steal them.
Now, don’t get me wrong. I’m not talking about word-for-word plagiarizing here. I’m talking about taking already “proven” headlines and using them as a basis for writing your headlines.
Here’s an example of how to do it: Let’s use the famous headline...
" Who Else Wants To Look Like A Movie Star?"
This headline has been ripped-off (ethically) many, many times by nasty marketers…including yours truly. Why? Because it works!
Let's say you’re selling a home study kit that teaches pepole how to get a job fast. How could you adapt the "killer" headline above for your ad?
How about this:
"Who Else Wants Their Phone Ringing Off The Hook With Quality Job Interviews?"
After your headline, you’d go into the story. Tell how tough it is to get an interview in today’s job market. Show them some stats. Report how most people just hope the phone will ring after they send out a bunch of resumes.
Next, you’d go on to tell how your stuff is different. How using your stuff can help them ace the interview and get that dream job and make their career wishes come true...blah...blah...blah...
Got it? Good.
Let’s try another one. Let’s say you’re selling natural supplements to baby boomers. How about...
“Who Else Wants To Feel Healthy and Young Again Without Taking Drugs?”
Baby boomers want to feel good and look young. Push right on their hot buttons and they'll respond.
Here are a few more examples for different products or services...
"Who Else Wants To Grow Bigger, Prettier Flowers Next Spring?"
"Who Else Wants To Be Forever Beautiful Without Acne...?"
"Who Else Wants To Play Free Golf And Make Up To $ 397 A Week For Playing?"
"Who Else Wants Better Sex All The Time?"
"Who Else Wants To Learn To Play The Piano Without Years Of Scales, Drills, and Silly Little Songs?"
"Who Else Wants To Build A Million Dollar Practice Without Cold-Calling, Without Pushy Sales Techniques & Without Begging People To Do Business With You!"
I think you get the idea. This is how the pros do it.
Not always, but a lot of the time.
This lazy method of using “proven” headlines to base your headlines on delivers great results -- you have about a 1,000% better chance of coming with a winning headline than if you try to dream one up yourself.
A great source for effective headlines are the little blurbs on the front covers of magazines like Reader’s Digest, Cosmo, Redbook, Woman’s Day, Men’s Health, Men’s Fitness and tabloids like The National Enquirer.
Any serious Quick-Turn Marketers should subscribe to The National Enquirer!
I LOVE The National Enquirer and you should, too. Did you know The Enquirer has some of the highest paid writers on the planet? Their amazing "word jockeys" deserve the BIG bucks because they’re the people who write the amazingly powerful headlines that give The
National Enquirer its 'edge.'
The writers for The Enquirer are among the best anywhere in the world. Their headlines and articles are clean, concise, interesting and most importantly, easy to understand! That’s what sells the magazines week after week. And that’s why more people read ANY single issue of The Enquirer than have read the Bible since it was first printed! (No joke. It’s true.)
You swore you'd never buy another tabloid "rag", but time and time again the headlines on The National Enquirer are so enticing that you feel compelled to pick it up from the newsstand just to see what the fuss is all about!
Now that you know the secret to being a "lazy" headline writer, it's time for you to act. Go to the bookstore or supermarket and pick up the magazines and tabloids I referred to above. Start writing down any good headlines and start creating your own little "Fort Knox" of golden headlines.
Then when it’s time to start writing your sales letter or ad, just get out your headline collection and go through them one at a time.
Pretty soon your mind will start to catch fire and spark a few headline ideas... maybe even a "killer" headline that will put you and your product/service on "The Most Wanted" list.
I know what you're thinking: you want more proven headline examples that you can "steal" for yourself.
You've come to the right place: I have hundreds of winning headlines that I’ve collected and used over the years. Many are unique and you won't find them anywhere else.
Money can't buy happiness and it can't buy my Killer Headline List either. BUT…flattery will get you anywhere! So please, send me an e-mail telling me that you're enjoying "Dan's Rant".
Stroke my ego a bit and I might feel SO GOOD that I’ll just “hand you over” a mountain of proven headlines in one of the future issues of "Dan’s Rant."
Until next time...
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com
Dear Friend,
I have a confession to make.
It’s about the title of this article. I stole it and I’m not ashamed to admit it.
I “modeled” the title after the highly successful ad headline “The Lazy Man’s Way To Riches.” Contrary to what you believe,
Top copywriters don’t make up the “killer” headlines they write, they steal them.
Now, don’t get me wrong. I’m not talking about word-for-word plagiarizing here. I’m talking about taking already “proven” headlines and using them as a basis for writing your headlines.
Here’s an example of how to do it: Let’s use the famous headline...
" Who Else Wants To Look Like A Movie Star?"
This headline has been ripped-off (ethically) many, many times by nasty marketers…including yours truly. Why? Because it works!
Let's say you’re selling a home study kit that teaches pepole how to get a job fast. How could you adapt the "killer" headline above for your ad?
How about this:
"Who Else Wants Their Phone Ringing Off The Hook With Quality Job Interviews?"
After your headline, you’d go into the story. Tell how tough it is to get an interview in today’s job market. Show them some stats. Report how most people just hope the phone will ring after they send out a bunch of resumes.
Next, you’d go on to tell how your stuff is different. How using your stuff can help them ace the interview and get that dream job and make their career wishes come true...blah...blah...blah...
Got it? Good.
Let’s try another one. Let’s say you’re selling natural supplements to baby boomers. How about...
“Who Else Wants To Feel Healthy and Young Again Without Taking Drugs?”
Baby boomers want to feel good and look young. Push right on their hot buttons and they'll respond.
Here are a few more examples for different products or services...
"Who Else Wants To Grow Bigger, Prettier Flowers Next Spring?"
"Who Else Wants To Be Forever Beautiful Without Acne...?"
"Who Else Wants To Play Free Golf And Make Up To $ 397 A Week For Playing?"
"Who Else Wants Better Sex All The Time?"
"Who Else Wants To Learn To Play The Piano Without Years Of Scales, Drills, and Silly Little Songs?"
"Who Else Wants To Build A Million Dollar Practice Without Cold-Calling, Without Pushy Sales Techniques & Without Begging People To Do Business With You!"
I think you get the idea. This is how the pros do it.
Not always, but a lot of the time.
This lazy method of using “proven” headlines to base your headlines on delivers great results -- you have about a 1,000% better chance of coming with a winning headline than if you try to dream one up yourself.
A great source for effective headlines are the little blurbs on the front covers of magazines like Reader’s Digest, Cosmo, Redbook, Woman’s Day, Men’s Health, Men’s Fitness and tabloids like The National Enquirer.
Any serious Quick-Turn Marketers should subscribe to The National Enquirer!
I LOVE The National Enquirer and you should, too. Did you know The Enquirer has some of the highest paid writers on the planet? Their amazing "word jockeys" deserve the BIG bucks because they’re the people who write the amazingly powerful headlines that give The
National Enquirer its 'edge.'
The writers for The Enquirer are among the best anywhere in the world. Their headlines and articles are clean, concise, interesting and most importantly, easy to understand! That’s what sells the magazines week after week. And that’s why more people read ANY single issue of The Enquirer than have read the Bible since it was first printed! (No joke. It’s true.)
You swore you'd never buy another tabloid "rag", but time and time again the headlines on The National Enquirer are so enticing that you feel compelled to pick it up from the newsstand just to see what the fuss is all about!
Now that you know the secret to being a "lazy" headline writer, it's time for you to act. Go to the bookstore or supermarket and pick up the magazines and tabloids I referred to above. Start writing down any good headlines and start creating your own little "Fort Knox" of golden headlines.
Then when it’s time to start writing your sales letter or ad, just get out your headline collection and go through them one at a time.
Pretty soon your mind will start to catch fire and spark a few headline ideas... maybe even a "killer" headline that will put you and your product/service on "The Most Wanted" list.
I know what you're thinking: you want more proven headline examples that you can "steal" for yourself.
You've come to the right place: I have hundreds of winning headlines that I’ve collected and used over the years. Many are unique and you won't find them anywhere else.
Money can't buy happiness and it can't buy my Killer Headline List either. BUT…flattery will get you anywhere! So please, send me an e-mail telling me that you're enjoying "Dan's Rant".
Stroke my ego a bit and I might feel SO GOOD that I’ll just “hand you over” a mountain of proven headlines in one of the future issues of "Dan’s Rant."
Until next time...
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com
Sunday, April 1, 2007
Copywriting Sucks!
Copywriting sucks!Anybody who tells you that they like writing is either a first-year journalism student, a pathological liar… or an utter freak of nature.
I hate to write. In fact, at this very moment… I don't really want to be here at my desk writing this email!
There are plenty of things I'd rather be doing...
I mean let's face it: When the weather is perfect for relaxing in the sun or kayaking on the river… when its opening day for your favorite sports team or Hollywood blockbuster… when there's that once-a-year sale at your favorite designer salon or your local Porsche dealership… when your sweetie is free for dinner and a movie (and maybe some romance)…
Is THAT the time that you want to be chained to your desk?
Would you really rather say, "No" to all of life's pleasures so that you can say "Yes" to staring at a blank piece of paper, pulling out your hair, desperately trying to string words together?
Come on!
You'd rather be doing anything but writing… especially copywriting!
Unless you want to put yourself through the gruelling years to becoming a master copywriter… or you get a warped kick out of putting yourself through the masochistic effort and mental turmoil of creating a compelling sales message from scratch… you probably like the idea of an automatic "sales message creator" that does practically does all the work for you!
http://tinyurl.com/2uxl85
I've discovered an easier way to crank out hot sales letters for your product without spending weeks or months learning to be a copywriter!
To find out all the details click here >>
http://tinyurl.com/2uxl85
P.S. Don't forget to watch the 5-minute video that shows you EXACTLY how it works.
Thursday, March 15, 2007
Internet Marketing Crash Course Review
Internet Marketing Crash Course provides you with a complete guide to marketing your website - it covers both the basics and the more complex tactics.
It's an extremely comprehensive package so it would take me forever to list everything here. This package comes in the form of 12 CDs with another 322 pages of info.
Frankly, I doubt if there is a package available anywhere that is as comprehensive as this. It's probably the first thing that I recommend to anyone who is NEW to internet marketing.
It will definitely help you to understand everything that you could and should do for your site to make it profitable. Here are some examples of the information:
- The "sure-fire" method of approaching potential JV partners
- The 7-step formula for setting up profitable JV deals! This will take you right from the "root-to-the-fruit" without any "road bumps"!
- How to become an expert in your niche market in 6 months or less
- How to get to the top of Google AdWords without bidding on the most expensive keywords!
- Who exactly in the media to send your press release to for the maximum chance of getting media coverage
- Why having a smaller list can (in many cases) be much more profitable than a huge list!
- The #1 thing you have to be very wary of when setting up a membership web site - if you don't get this figured from the get-go… your membership site might just become the bane of your life!
- A neat little way to get others to eagerly create great content for your membership site… and gladly do it FREE of charge!
- How to immediately multiply the revenue of any offline marketing campaign… at no additional postage cost!
- The absolute FASTEST and surest way to make it in the seminar business!
- The very best days of the week to hold a teleseminar!
- How to use blogs to "bypass" the aggressive spam filters!
- How to use emotional marketing to get people to justify almost any purchase - no matter how costly!
How to create an info product that knocks the socks off any other competing product in your market!
And what impresses me most about this course is just how complete it is.
I've purchased other Internet marketing books and resources before, and they all seem to focus on just ONE thing. For example, they'll tell you how to build a great-looking site, but won't tell you how to get anyone to visit it!
Or they'll tell you that you need to start collecting e-mail addresses from your visitors -- and then they don't tell you HOW to do it!
The Internet Marketing Crash Course is almost like an encyclopedia of Internet marketing, since it explains in tremendous detail absolutely everything you need to know about how to start, run, and grow a profitable online business. I give this product my absolute highest recommendation.
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