The Single Greatest Marketing Secret

I stumbled across something incredible recently...

And as a valued subscriber I wanted to let you know about it.

Dan Lok, The World's #1 Website Conversion Expert, has recorded an absolutely amazing CD called "The Single Greatest Marketing Secret."

This F*r*e*e CD will reveal the single greatest marketing secret that YOU can use to build your business!

Get your f*r*e*e The Single Greatest Marketing Secret CD now >>

What will you learn from listening to this powerful CD?

* How to use the power of leveraging to gain mountains of sales and profits - with the LEAST investment of your time and money!

* How you can think and act like a millionaire businessperson does to make the most amount of money!

* Why nearly all small businesses have watered down, run-of-the-mill, boring marketing messages!

* How to let all your prospects know about your business even if you don't have the capital to reach them the way your competitors do

* A fast, simple, and fun away to explode your profits, make your customers as happy as clams, and laugh all the way to the bank!

* How to practically force your prospects to come back to your business over and over to spend more money again and again!

* Who are the people who will always be your very best customers? You might be surprised!

As you can imagine, Dan can't keep giving this CD away forever. Business is business, so supplies won't last long!

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How To Use The Most Powerful Force In Selling To Magnetize Customers To Your Product Or Service!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Dear Friend,

What is the most powerful, irresistible, GUARANTEED way to get customers interested in your product or service?

Did you guess "low price"? Wrong. Do you think it's "free?" Try again. "Guaranteed"? Sorry -- wrong again.

The answer is simple, but some of the most brilliant copywriters in the world aren't "keyed in" to this #1 consumer magnet, so don't feel bad if you don't know what I'm talking about... yet. You will. The fact is...

Not one in a thousand marketers is familiar with the powerful copywriting appeal that YOU are about to master.

So what is it that makes a consumer go wild with interest and beat a quick path to your door? Before I give you the answer, I want to give you some examples from other media sources that know how to use this amazing appeal very, very well.

As you read these headlines, ask yourself what they have in common?

Television ad:
"Tonight at 11PM, we'll take you behind-the-scenes at the Britney Spears concert."

Magazine cover:
"Secrets to Landing and KEEPING your man."

Tabloid headline:
"Baby Alien Photos the Government Doesn't Want You To See."

Have you figured out the key concept that's at work here? Is your finger on the button ready to "buzz in" with your answer?

Congratulations, you right -- the headlines above are TEASERS, guaranteed to speak to every Nosy Rosy out there.

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The Science Behind the Art of the Tease
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Publishing and broadcasting professionals know that teasers tap into a deep, primal emotion that exists deep inside all of us. A teaser bypasses the brain and speaks directly to your...

Curiosity!

Yup, whether you want to admit it or not, we're all "cats" at heart when it comes to curiosity. Our whiskers start twitching and we have to start investigating whatever it is that has caught our interest. We want to know... we HAVE TO KNOW... more.

And where curiosity goes... sales are soon to follow!

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Teasing is Pleasing
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Think about why news and publishing media use these teasers. Is it because they feel they are
“professional” statements of the corporate identity? No, I don’t think so.

The reason the media loves teasers and uses them over and over and over is that they...

Get Response Like Crazy!

Broadcasters and publishers are hot on the trail of a technique that most marketers have no clue about. Media smarties know that if someone is curious, the person will be compelled to take some action in an attempt to satisfy their lust for nosiness.

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Reader's Digest Gets It Right
=======================

Let me tell you what Reader’s Digest does for every single issue they publish, to build up the most curiosity possible. They pick their stories months in advance and assign titles to them... titles for the Table of Contents.

The titles are for the table of contents, but the Digest team brings in focus groups to pick from more than a dozen "special" titles to put on the paper cover that consumers will see on the magazine standing in line at the supermarket. And you can bet the farm that the titles they choose have been created to generate MAXIMUM curiosity.

For example, if a story is called, “Exercises you can do to lose weight.” They will probably end up with a cover title like, “How to Burn Off Fat Fast!” or “Eat the Foods You Love, Lose the Weight You Want!" or “The Amazing Secret to Rapid Weight Loss."

The people at Reader’s Digest know they have to tease you to get you to pick the magazine at the check out counter. Does this strategy work? You decide:

Reader’s Digest is one of the most successful publications in the world.

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The Itch They'll Want to Scratch
============================

Everybody’s nosy, and everybody wants to be “let in” on something they think other people know. Even more, we love to know what we think other people DON'T know.

When we Quick-Turn Marketers have sufficiently stimulated a consumer's curiosity, he/she is suddenly driven by a primal urge and ready to follow our every instruction. A consumer will do anything to avoid feeling like "the last to know."

And when a consumer is willing to follow your instructions, there's no better time than that to
start selling!

Your marketing sifu*,

Dan Lok

P.S. If you re-read this letter, you'll see that I used curiosity at the very beginning to whet your
appetite. (Sneaky!)

* A "sifu" is a teacher (See, you learn something new every day!)

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com

5 Soft-Selling Strategies For Those Who Hate Selling

If you hate HYPE and hard-sell, use these soft-selling ideas for a more subtle and friendly approach to promote and sell your products.

Free projects
Offer free projects that require your products. To add convenience and generate sales, facilitate the purchase of the recommended products by displaying product shots linking to an order form.
Williams-Sonoma, a home furnishings supplier, provides recipes on their website. The images of the tools used to prepare the dish are tactfully displayed on the sidebar and linked to individual product information pages containing an order form. (http://www.williams-sonoma.com/)

'Ask the Expert’
Encourage visitors to submit their questions to the ‘Expert’. You can either supply the answers yourself to demonstrate your expertise or invite an outside expert to reduce your workload and provide a valuable recommendation for your products. Weave product information into your answers and advertise related products on the webpage.
The ‘Online Vet’ of Purina ONE®, a pet food manufacturer, answers pet owners’ questions on behaviour, health or nutrition. The ‘Ask a Vet’ feature encourages return visits and increase branding exposure to their products. (http://www.purinaone.com/)

Free assessment
Provide advice and recommendations based on your customer’s individual needs. This personal approach enables you to tailor the offering.
Drugstore.com provides an advisory service called ‘Dr Weil recommends’. Visitors receive a free personal assessment and recommendations from the ‘Vitamin Advisor’ based on their answers to a set of health and lifestyle questions. (http://www.drugstore.com/)

Problem & Solution
Create and document a database of ‘troubleshooting’ solutions to problems that your products can fix. Visitors will welcome the solution to their problem and value your suggestions.
Do It Best, a hardware store, provides advice on home maintenance. Each recommended product is linked to a product information page with an order form. (http://www.doitbest.com/)

Free tips
Supply tips and applications for your products to reveal their versatility and usefulness. Make your product desirable and indispensable.
Kodak,, in their section ‘Doing more with Your Pictures’, provide instructions on how to create online albums, photo cards, screen savers, etc. For greater effect, they appeal to emotions with “you can delight friends with pictures of the pranks you pulled at your family reunion”. (http://www.kodak.com/)

All the above strategies can apply to sales of products or services. They empower visitors so don’t forget to strategically place your calls-to-action. Who needs to hard sell?

Adapted from the book 200 Marketing Ideas for Your Website by Henriette Martel-Lawson, website strategist, consultant and professional speaker.

Turn Words Into Cash

EXPOSED, At Last! 19 Of The Most Respected, Most Sought After, And Most Successful Copywriters In The World Today Reveal Their Top Money-Making Secrets! If you ever wanted to write mouth-watering copy that's so tantalizing that it balloons your conversion rate larger than a Good Year blimp and plows more profits into your bank account, then I sincerely urge you to listen up!

What would it be worth to you to seriously increase your conversion rate?

And, do it without having to pay an expensive copywriter to dissect your sales page?

Would you like to crawl into the six inches between the ears of the highest paid copywriters on the planet and discover all their dirtly little secrets and tricks?

The good news is that you can do just that at a fraction of the normal cost.

Does your website suck? Are you getting traffic but no one is buying?

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>http://tinyurl.com/2hj4tj

You can get just that with the "Turn Words Into Cash," published by a copywriting master, Dan Lok.

How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Dear Friend,

You #1 weapon in advertising will always be...

Superior Salesmanship.

I am not a born salesman.

If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)

No, I wasn't born to sell. I had to learn selling... the HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identify the world-class salesmen who would teach me the way to do things right.

Well, it's taken a few years... quite a few years, I'll admit, but now I've identified the "tricks of the trade" of selling.

What Took Me Years Will Be Yours In 3 ½ Minutes Flat!

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Tricks of the Trade #1 - People don’t like to be sold

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That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions through the mail alone -- people actually don’t like the IDEA of being sold.

What they DO like is the idea of OWNING the product, or taking advantage of the service that is being sold. Look at the people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.

In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.

In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:

* I get your attention...

* I build rapport with you...

* I explain what’s in it for you...

* I tempt you by appealing to your emotions...

* I create a verbal picture that teases your desires...

* I demonstrate how my stuff can easily solve your problems...

* I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...

* I make you an absolutely irresistible offer...

* I describe a deal where you risk nothing, and yet stand to gain a great deal...

* I handle every single one of your objections...

This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.

If you TELL you, I don't have to SELL you... you'll sell yourself!

(And that’s killer salesmanship, my friend!)

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Tricks of the Trade #2 - Hit ‘Em Where It Hurts:

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With each sales pitch you create, you must focus on the need or desire that your product will satisfy.

If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffee. We certainly don’t NEED any of that stuff, but we WANT them!

Here’s what most people are looking for in one way or another:

* More money

* More free time

* More respect

* Better physical health

* Better mental health

* Less stress

Remember, people buy what they WANT, not what they NEED.

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Tricks of the Trade #3 - Even When They're Sold, People Need To Satisfy Their Emotional Decisions With Logic

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Even though people buy for emotional reasons, they need to feel that their decision was backed by solid logical reasons.

Think about TV commercials for cars. They offer a perfect picture of "justification."

Here's how they work:

First, there's a stirring image of the car itself – beautiful, stylish, new. (In your head: Wow! That car looks cool...)

In the background, there’s a mountainous landscape (In your head: Wow! That's rugged... like me!) or a five-star hotel (In your head: Wow! That car would give me status."

And, of course, no car commercial would be complete without a beautiful, sexy woman. (In your head: ...let's not go there!)

Next, you see an interior shot to show how luxurious your life will be with this car. You get to listen to state-of-the-art sound system. (In your head: Hmm... I can listen to my favorite music.)

Then, there’s a shot of the car driving by the ocean. Put it all together and you have an effective
20-second movie that’s designed entirely to appeal to emotion.

But wait, the car commercials don’t stop here.

Oh...no way. At the end, they "get down to business" with numerous bits and pieces of information – the size of the engine, statistics on fuel economy, speed, weight, interior space, rankings in national survey, financing information and customer satisfaction reports, and so on.

It flashes by at lightening speed, usually so quickly that you can't read it.

But Don't Worry: All This Data Isn’t Meant To Sell The Car.

It’s included to make YOU feel good and justify the decision you’ve already made. (I’m gonna buy that baby now or when I got some money because it's the SMART thing to do!)

The lesson: People CAN be convinced, when the facts are explained, when the risk is taken away, and when their deepest, most selfish desires have been tickled and nurtured and seduced.
All right, time’s up! Whew... right on time. 3-½ minutes. (Hey, I don’t just always “hype” the headline to get you to read my stuff, do I?)

Until next time...

Dan Lok

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com

The Lazy Writer’s Way to Creating Killer Headlines!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Dear Friend,

I have a confession to make.

It’s about the title of this article. I stole it and I’m not ashamed to admit it.

I “modeled” the title after the highly successful ad headline “The Lazy Man’s Way To Riches.” Contrary to what you believe,

Top copywriters don’t make up the “killer” headlines they write, they steal them.

Now, don’t get me wrong. I’m not talking about word-for-word plagiarizing here. I’m talking about taking already “proven” headlines and using them as a basis for writing your headlines.

Here’s an example of how to do it: Let’s use the famous headline...

" Who Else Wants To Look Like A Movie Star?"

This headline has been ripped-off (ethically) many, many times by nasty marketers…including yours truly. Why? Because it works!

Let's say you’re selling a home study kit that teaches pepole how to get a job fast. How could you adapt the "killer" headline above for your ad?

How about this:

"Who Else Wants Their Phone Ringing Off The Hook With Quality Job Interviews?"

After your headline, you’d go into the story. Tell how tough it is to get an interview in today’s job market. Show them some stats. Report how most people just hope the phone will ring after they send out a bunch of resumes.

Next, you’d go on to tell how your stuff is different. How using your stuff can help them ace the interview and get that dream job and make their career wishes come true...blah...blah...blah...

Got it? Good.

Let’s try another one. Let’s say you’re selling natural supplements to baby boomers. How about...

“Who Else Wants To Feel Healthy and Young Again Without Taking Drugs?”
Baby boomers want to feel good and look young. Push right on their hot buttons and they'll respond.

Here are a few more examples for different products or services...

"Who Else Wants To Grow Bigger, Prettier Flowers Next Spring?"

"Who Else Wants To Be Forever Beautiful Without Acne...?"

"Who Else Wants To Play Free Golf And Make Up To $ 397 A Week For Playing?"

"Who Else Wants Better Sex All The Time?"

"Who Else Wants To Learn To Play The Piano Without Years Of Scales, Drills, and Silly Little Songs?"

"Who Else Wants To Build A Million Dollar Practice Without Cold-Calling, Without Pushy Sales Techniques & Without Begging People To Do Business With You!"

I think you get the idea. This is how the pros do it.
Not always, but a lot of the time.

This lazy method of using “proven” headlines to base your headlines on delivers great results -- you have about a 1,000% better chance of coming with a winning headline than if you try to dream one up yourself.

A great source for effective headlines are the little blurbs on the front covers of magazines like Reader’s Digest, Cosmo, Redbook, Woman’s Day, Men’s Health, Men’s Fitness and tabloids like The National Enquirer.

Any serious Quick-Turn Marketers should subscribe to The National Enquirer!

I LOVE The National Enquirer and you should, too. Did you know The Enquirer has some of the highest paid writers on the planet? Their amazing "word jockeys" deserve the BIG bucks because they’re the people who write the amazingly powerful headlines that give The
National Enquirer its 'edge.'

The writers for The Enquirer are among the best anywhere in the world. Their headlines and articles are clean, concise, interesting and most importantly, easy to understand! That’s what sells the magazines week after week. And that’s why more people read ANY single issue of The Enquirer than have read the Bible since it was first printed! (No joke. It’s true.)

You swore you'd never buy another tabloid "rag", but time and time again the headlines on The National Enquirer are so enticing that you feel compelled to pick it up from the newsstand just to see what the fuss is all about!

Now that you know the secret to being a "lazy" headline writer, it's time for you to act. Go to the bookstore or supermarket and pick up the magazines and tabloids I referred to above. Start writing down any good headlines and start creating your own little "Fort Knox" of golden headlines.

Then when it’s time to start writing your sales letter or ad, just get out your headline collection and go through them one at a time.

Pretty soon your mind will start to catch fire and spark a few headline ideas... maybe even a "killer" headline that will put you and your product/service on "The Most Wanted" list.

I know what you're thinking: you want more proven headline examples that you can "steal" for yourself.

You've come to the right place: I have hundreds of winning headlines that I’ve collected and used over the years. Many are unique and you won't find them anywhere else.

Money can't buy happiness and it can't buy my Killer Headline List either. BUT…flattery will get you anywhere! So please, send me an e-mail telling me that you're enjoying "Dan's Rant".

Stroke my ego a bit and I might feel SO GOOD that I’ll just “hand you over” a mountain of proven headlines in one of the future issues of "Dan’s Rant."

Until next time...

Dan Lok

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.milliondollarinternetpromotions.com

Copywriting Sucks!

Copywriting sucks!

Anybody who tells you that they like writing is either a first-year journalism student, a pathological liar… or an utter freak of nature.

I hate to write. In fact, at this very moment… I don't really want to be here at my desk writing this email!

There are plenty of things I'd rather be doing...

I mean let's face it: When the weather is perfect for relaxing in the sun or kayaking on the river… when its opening day for your favorite sports team or Hollywood blockbuster… when there's that once-a-year sale at your favorite designer salon or your local Porsche dealership… when your sweetie is free for dinner and a movie (and maybe some romance)…

Is THAT the time that you want to be chained to your desk?

Would you really rather say, "No" to all of life's pleasures so that you can say "Yes" to staring at a blank piece of paper, pulling out your hair, desperately trying to string words together?

Come on!

You'd rather be doing anything but writing… especially copywriting!

Unless you want to put yourself through the gruelling years to becoming a master copywriter… or you get a warped kick out of putting yourself through the masochistic effort and mental turmoil of creating a compelling sales message from scratch… you probably like the idea of an automatic "sales message creator" that does practically does all the work for you!

http://tinyurl.com/2uxl85

I've discovered an easier way to crank out hot sales letters for your product without spending weeks or months learning to be a copywriter!

To find out all the details click here >>
http://tinyurl.com/2uxl85

P.S. Don't forget to watch the 5-minute video that shows you EXACTLY how it works.

Internet Marketing Crash Course Review

Internet Marketing Crash Course provides you with a complete guide to marketing your website - it covers both the basics and the more complex tactics.

It's an extremely comprehensive package so it would take me forever to list everything here. This package comes in the form of 12 CDs with another 322 pages of info.

Frankly, I doubt if there is a package available anywhere that is as comprehensive as this. It's probably the first thing that I recommend to anyone who is NEW to internet marketing.

It will definitely help you to understand everything that you could and should do for your site to make it profitable. Here are some examples of the information:

- The "sure-fire" method of approaching potential JV partners

- The 7-step formula for setting up profitable JV deals! This will take you right from the "root-to-the-fruit" without any "road bumps"!

- How to become an expert in your niche market in 6 months or less

- How to get to the top of Google AdWords without bidding on the most expensive keywords!

- Who exactly in the media to send your press release to for the maximum chance of getting media coverage

- Why having a smaller list can (in many cases) be much more profitable than a huge list!

- The #1 thing you have to be very wary of when setting up a membership web site - if you don't get this figured from the get-go… your membership site might just become the bane of your life!

- A neat little way to get others to eagerly create great content for your membership site… and gladly do it FREE of charge!

- How to immediately multiply the revenue of any offline marketing campaign… at no additional postage cost!

- The absolute FASTEST and surest way to make it in the seminar business!

- The very best days of the week to hold a teleseminar!

- How to use blogs to "bypass" the aggressive spam filters!

- How to use emotional marketing to get people to justify almost any purchase - no matter how costly!
How to create an info product that knocks the socks off any other competing product in your market!

And what impresses me most about this course is just how complete it is.

I've purchased other Internet marketing books and resources before, and they all seem to focus on just ONE thing. For example, they'll tell you how to build a great-looking site, but won't tell you how to get anyone to visit it!

Or they'll tell you that you need to start collecting e-mail addresses from your visitors -- and then they don't tell you HOW to do it!

The Internet Marketing Crash Course is almost like an encyclopedia of Internet marketing, since it explains in tremendous detail absolutely everything you need to know about how to start, run, and grow a profitable online business. I give this product my absolute highest recommendation.

How To Create Amazingly Seductive Offers Only a Moron Could Resist!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Have you seen the movie "The Godfather"?

It's a brilliant movie, filled with great scenes, great lines, and great characters. One of the most
memorable pieces of dialogue is spoken by Don Corleone after he's asked how he will convince someone to do something that person would prefer not to do. The Godfather replies,

“I’m going to make him an offer he can’t refuse."

Essentially, the old man is saying, "He better buy what I'm selling… or he's dead meat." I gotta admit, this approach is a little extreme and probably not something you want to try in your business, but it is a perfect example of an irresistible offer!

An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so obviously
attractive that no one in his/her mind could refuse. That's the kind of offer you want to make, too.

Personally, I like to create the offer FIRST before I put my fingers on the keyboard or write a single word of copy. The initial idea for an offer may come quickly, but I may spend days just thinking about it, brainstorming it, framing it and re-framing it, and playing around with different combination of offers.

Once you've got a handle on your irresistible offer, the rest comes easy…

If your offer is “hot,” your sales copy will practically write itself and it will easily bring an
avalanche of sales. If your offer is weak, no magic “phrases and words” are going to save you.

That’s how important a well-thought out, well-articulated offer is! So the million-dollar
question is: how can you make your offers amazingly seductive?

Here’re some "Whip Up An Immediate Buying Frenzy" tips that I’ve learned over the years…

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Whip It Up #1 -Don't Be A Victim of "Human Nature" - Get Readers to Act NOW
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It’s human nature to procrastinate. People need that extra “nudge." If your prospect doesn’t take action the instant he/she is finished reading your ad copy, there’s a fat chance you’ll lose your prospect's enthusiasm, interest, and ultimately the sale.

You can achieve immediate action by either having a deadline or a limited quantity or preferably both!

Below is a good example from http://www.wizardtalk.com

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Urgent! Time Sensitive Message…

It’ll cost you nothing to get started. Plus, if you’re not satisfied… for any reason or no reason at all… you’ll pay nothing ever - guaranteed! (Please read this entire message right away because, this offer is extremely limited and may expire for good on DATE!)”
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You can't afford to let your prospect “think about it.” You don’t want them to wait till tomorrow, til the day afer, or even one extra minute because they might get distracted or change their minds. You want them to whip out their plastics and order NOW!!!

Here's a mathematical formula you need to know: Delay = Lost Sales. And here's the flipside: Fast Action = Big Money.

State all the specific benefits they’ll get from taking action now… Remind them what they will 'lose' or miss out by not responding… Have a clearly defined time limit… Do everything you possibly can do get them to ACT now!

You can also make your prospects stand-up and take action now by making your bonuses a limited time offer… This means if prospects order by a certain date, they’ll get a bouquet of bonus stuff.

Which leads to the next trick…

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Whip It Up #2 - Overload Your Prospects With Bonuses
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If you really want to give your readers and hot-foot and send them running to place an order, beef up your offer with high-perceived-value bonuses…

How valuable should the bonus be? Your prospect should feel that he/she will be rewarded with 2, 5, 10, or 20 times the value of the cost of the main item.

I was watching TV the other night and was absolutely glued to the information that was on…

Okay, stop laughing. For your information, I like to watch infomercials MUCH more than regular shows… they’re just awesome…and the learning opportunity is unbelievable. (And I've even scored a few great products through the years, too!)

Anyway, I was watching the Ronco Six Star Cutlery infomercial… And Ron Popeil, the father of all pitchmen -- Pocket Fisherman, is a personal favorite -- was pitching his Showtime knife set (carefully, of course, so as not to cut anyone!)…

Pitchmaster Ron was talking about how you can get the Showtime knife for only 3 easy payments of $13.33… (I said to myself… that’s a little pricey, but I know there's a ton more goodies coming, so I waited… Okay Ron, show me what you got!)

And then, of course, Ron said, “But wait, there’s more!”

Ron promised: "You’ll also get the Carving knife… you’ll get the Large Filet knife… you’ll get the Bread and Bagel knife… you’ll get the Bread and Bagel knife… you’ll get the Chef's knife… you’ll get the saw knife… you’ll the boning knife… you’ll get the sportsman’s knife… you’ll get the chop n’ server knife… all for only for only 3 easy payments of $13.33!"

(You feel the urge the pick up the phone and just dial the number yourself, don't you?)

But wait, there’s EVEN MORE! That Ron Popeil is a "black belt" in the "Bonus Arts"!

"You’ll also get the Cheese knife…." says Ron.
"You’ll get the cleaver… you’ll the carving fork… you’ll get the utility knife… you’ll get the paring knife… you’ll get the garnishing knife… you’ll get the poultry sheers plus you’ll GET 8 friggin’ steak knives… ALL FOR ONLY 3 easy payments of $13.33!!!

"Good heavens, haven't you picked up the phone yet?
You must hurry up because there’s only 2 minutes left… 1:59… 1:58… 1:57… 1:56… hurry up, time is running out, so start dialing and order NOW."

Well, I am teasing you a bit… this isn't exactly Ron's pitch… But you get the idea, right?

A Bonus on Bonuses: whenever you add bonuses to your offer… you must work just as hard selling the bonuses as you do selling your product or service!

We talked earlier about the best bonuses having a high perceived-value. That doesn't happen by magic. You must build the value in the mind of your prospects… tell them the worth -- financial (tangible) and emotional -- of EACH bonus item and what’s special about them individually and collectively…

Back to Ron and his Showtime knife… …

After he's described in the bonuses in extensive and colorful detail, now Ron has got an amazing offer to share. He's not just selling a bunch of knives for $42 bucks. No way! He's offering you a $852.75 value for only 3 easy payments of $13.33.

By factoring in the enormous combined value of the bonuses, Ron makes it seem as though you're getting the original product for free… and then some!

And here's the beauty part: you can pretty much set the value at any reasonable level you like. What you paid for the bonus doesn't matter…

What matters is the worth of the bonus to the consumer. So can you see how much more “convincing” your offer becomes when you assign a specific value to
your bonuses?

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Whip It Up #3 - Make Your Offer As Risk-Free As Possible
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"Doubting Thomas" is a Biblical figure… the Apostle who would not believe the resurrection of Jesus until he saw Jesus with his own eyes. But "Doubting Thomas" is also with us today, thousands of years later, alive and well and living in the hearts of consumers, both male and female.

Today, everyone is a Doubting Thomas or Thomasina.

Based on centuries of past experience, your prospects are very skeptical of sales offers. They don't trust the offer and they don't trust you. They’ve been burned too many times before. They’re afraid of making a bad decision.

Most importantly, they’re afraid of making a mistake.

Very often, the fear of making a mistake is exactly is what prevents people from buying. So acknowledge that fear… face it head on… and then blow it out of the water by taking the risk off the shoulders of your prospect.

If you can turn the risk of loss from your prospects to yourself -- if you can say to consumers, "I'm the loser if you don't like what you ordered because I'll refund every penny you paid" -- you'll both end up winners.

Lots of offers have a "money back guarantee" and that takes away some of the risk. But, if you really want to explode a consumer's doubt, make your offer better than risk-free.

Here are two risk-removing offers. Which one gets your vote… in dollars?

30-Day Money-Back Guarantee
“Every one of our Widget Executive Pen and Pencil Sets comes with a 30-day money-back guarantee. If you don't find that you're writing better, writing faster, and writing neater with your Widget… if you are not completely satisfied with your purchase for any reason… simply return it within 30 days for a full refund of the purchase price.”

Lifetime Guarantee
“Every one of our Widget Executive Pen and Pencil Sets comes with a lifetime guarantee on the mechanics. Should your pen or pencil ever develop mechanical problems simply return it and we'll replace it with a new one. You have nothing to lose so order now...”

That lifetime guarantee is pretty powerful stuff isn’t it? Let's you envision yourself writing away happily for the rest of your days on earth.

Kinda makes you feel “safe” to order now, doesn’t it?

So there you have it, the "easy as 1-2-3" ways to create an amazingly seductive offer no ane person can refuse! They'll be calling you the Svengali of the Market in no time!

Remember though… use your powers for good!

Yours in marketing madness,

Dan Lok

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business
mentors on the Web, as well as a best-selling author.
His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com

How To Melt The Resistance Of Even The Most Stubborn, Skeptical Prospect!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Question: Dan, how to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?

I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money.

Here're a "small" list of things you can do to remove skepticism.

* Use testimonials

* Show a photo of yourself

* Show a photo of your products

* Show a photo of your office

* State your complete address and contact information

* Use testimonials (Again!)

* Use flash audio buttons on your website

* Do an audio introduction

* Speak their language. (This goes back to understanding of your target market.

* If you're selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)

* Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.

* If you're selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.

* Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don't need your stuff, I don't have money, I don't have to act now, etc)

* Offer a money-back guarantee and HONOR it

* Use testimonials (This is not a joke, you can never have too many testimonials)

* Tell a story in your sales letter. (People may mistrust a sales pitch, but they never doubt a story.)

* Create a killer order form. When they should be pushing hard to close, most copywriters weaken in the order form. You need to sell as hard on your order form as throughout your sales letter.

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com