If you're interested in starting an online business or want to take your current business to new heights but don't want to spend a fortune, there is a new site you should check out called Ebiz Launchpad. It is designed for people who either want to start online businesses or want to grow the businesses they have.
You can download over $19,188 worth of internet marketing tools (ebooks, guides, software, memberships) to get you started in any area you need help.
PLUS, Ebiz Launchpad will even build an optin subscriber list FOR YOU (you have heard the saying, "The money's in the list, right??)
Anyway, the best part is it's FREE. Go check it out...
http://ebiz-launchpad.com/ebiz/?aff=4767
Thursday, November 15, 2007
Thursday, November 1, 2007
How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 2
Copyright © 2006 Quick Turn Marketing International, Ltd.
Question: Dan, if you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?
To answer your question, I'll assume you're a junior copywriter or marketing consultant.
When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and try to get business. (Sucks!)
Sometimes I'd do a little 'switchcraft' and call the companies who sent me direct mail letters.
Before I had a track record, I wrote a lot on a results-oriented basis. This is also know as a 'sink
or swim' or 'thrive or starve' approach.
I'd write an ad or sales letter for a client, with the guarantee that if the ad didn't work, I didn't get paid. If the ad did work, I'd receive a flat fee.
Once I'd proven myself as a credible, conversion-oriented copywriter, I switched to requesting compensation based on a percentage of the sales.
Ultimately, I changed to a flat fee, plus a percentage.
It wasn't easy. It's a good thing that 'thin is in' because I've been through a lot of lean and hungry months. I got ripped off so many times I can't even count them. Understand... I'm not saying this is what you should do, but that's what I DID.
In the beginning, you have to be pretty much shameless and willing to check your ego at the door.
Be prepared to take on any kind of job for any kind of price.
You want to make yourself damn busy. You want the law of supply and demand to work in your favor.
Your goal is to build up a portfolio of satisfied clients as quickly as humanly possible.
If it soothes your wounded ego, think of the process as 'earning as you're learning.' By taking a wide variety of jobs, you'll not only hone your skills a hell a lot faster, you'll also build up a reputation as someone who's 'earned his chops.'
And don't forget to collect testimonials.
Success breeds success.
Ultimately, just like me, when you're in demand, you'll be able to name your own price and do business on your own terms. If a prospect has a problem with how much you charge, you don't need to have a problem with them.
All you have to say is, NEXT!'
Don't worry, if you're good at what you do, you don't have to 'settle for less.' (If you're not good at what you do, and aren't striving to make yourself better, you have no business being in business.)
Here's another plus about providing good value: your clients will tell other people about you. You won't have to go looking for clients; clients will come looking for you. That's the position you want to be in…at the head of the 'receiving line,' picking and choosing your clients.
Your skills are in demand. The business world needs good copywriters. And good copywriters are rare. So the pro's in this profession are always in high demand.
As a marketing consultant or copywriter, you're better off if you don't have to engage in actively persuading prospects to hire you. You're in a much more powerful position, of course, if they come to you.
An excellent way to make yourself the 'go-to' writer that everyone wants is to establish yourself as an expert. Writing a book, creating a website and speaking at events are all excellent ways to gain a reputation as 'Miss Information' or 'Mr. Know-It-All.'
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Question: Dan, if you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?
To answer your question, I'll assume you're a junior copywriter or marketing consultant.
When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and try to get business. (Sucks!)
Sometimes I'd do a little 'switchcraft' and call the companies who sent me direct mail letters.
Before I had a track record, I wrote a lot on a results-oriented basis. This is also know as a 'sink
or swim' or 'thrive or starve' approach.
I'd write an ad or sales letter for a client, with the guarantee that if the ad didn't work, I didn't get paid. If the ad did work, I'd receive a flat fee.
Once I'd proven myself as a credible, conversion-oriented copywriter, I switched to requesting compensation based on a percentage of the sales.
Ultimately, I changed to a flat fee, plus a percentage.
It wasn't easy. It's a good thing that 'thin is in' because I've been through a lot of lean and hungry months. I got ripped off so many times I can't even count them. Understand... I'm not saying this is what you should do, but that's what I DID.
In the beginning, you have to be pretty much shameless and willing to check your ego at the door.
Be prepared to take on any kind of job for any kind of price.
You want to make yourself damn busy. You want the law of supply and demand to work in your favor.
Your goal is to build up a portfolio of satisfied clients as quickly as humanly possible.
If it soothes your wounded ego, think of the process as 'earning as you're learning.' By taking a wide variety of jobs, you'll not only hone your skills a hell a lot faster, you'll also build up a reputation as someone who's 'earned his chops.'
And don't forget to collect testimonials.
Success breeds success.
Ultimately, just like me, when you're in demand, you'll be able to name your own price and do business on your own terms. If a prospect has a problem with how much you charge, you don't need to have a problem with them.
All you have to say is, NEXT!'
Don't worry, if you're good at what you do, you don't have to 'settle for less.' (If you're not good at what you do, and aren't striving to make yourself better, you have no business being in business.)
Here's another plus about providing good value: your clients will tell other people about you. You won't have to go looking for clients; clients will come looking for you. That's the position you want to be in…at the head of the 'receiving line,' picking and choosing your clients.
Your skills are in demand. The business world needs good copywriters. And good copywriters are rare. So the pro's in this profession are always in high demand.
As a marketing consultant or copywriter, you're better off if you don't have to engage in actively persuading prospects to hire you. You're in a much more powerful position, of course, if they come to you.
An excellent way to make yourself the 'go-to' writer that everyone wants is to establish yourself as an expert. Writing a book, creating a website and speaking at events are all excellent ways to gain a reputation as 'Miss Information' or 'Mr. Know-It-All.'
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Saturday, October 20, 2007
Your Private Label Internet Empire Is Here!
Today I want to tell you about a new site that I just came across. It's called Private Label Club and it's brought to you by Jason Oickle.
To say that I am impressed would be a major understatement. I mean, what he is offering to free members is just insane.
This is one of the very few sites that I have found that is litterally giving away so mach value to free members!
There really should be a monthly price tag on just the free membership alone!
Go see what I mean:
http://www.private-label-club.com/?plc=9927
What I love the most about Private Label Club is the powerful elite membership.
I mean, on top of the free content, as an elite member you'll also get 300 plr articles, 24 headers, 12 adsense sites and 3 private label ebooks. And you're going to get all that every single month like clockwork.
This is not just any old crappy content either!
Jason has a team of very talented people to make sure you get only the highest quality possible. It truly is superb, this is the only plr membership I will ever need.
I don't want to waste any more of your time so I urge you to click the link below and secure you're free membership before Jason decides to lock the doors forever.
Don't let someone else grab your spot!
Go now:
http://www.private-label-club.com/?plc=9927
Thank you for your time and I will see you in the members area.
To Your Success,
Starzlet
Monday, October 15, 2007
My Review of Traffic Secrets Unleashed
A brand new traffic manual has just hit the shelves that you have to check out immediately.
Traffic Secrets Unleashed by Jason Oickle promises to deliver all the secrets you need to know if you want to generate a constant flow of high quality visitors to any of your websites with very little effort on your part.
Does it live up to it's promises?
In one word... YES!
I have just finished reading Jason's new manual and I was literally glued to the pages from cover to cover.
This really is a pure beef, no filler manual and it is packed to the brim with everything you need to know to get some real visitors to your site.
Here is a just small taste of what awaits you:
* The best way to increase your traffic NOW!
* How to generate avalanches of traffic with no outlay whatsoever.
* Using viral marketing to explode your traffic.
* How to effectively generate low cost visitors.
* How to get the most out of your new and existing traffic.
* And SO much more!
Don't you think it is about time that you turn your website into a traffic sucking magnet so you can compete on the same level as the "big dogs"?
The best part is, you can get instant access to this manual at absolutely NO COST!
Go ahead and see what all the fuss is about:
http://www.trafficsecretsunleashed.com/?s=7919
To Your Success,
Starzlet
Monday, October 1, 2007
How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 1
Copyright © 2006 Quick Turn Marketing International, Ltd.
Question: Hi Dan, My husband and I are talented writers who produce enormous amounts of great content on a regular basis. I would desperately like to know how we can streamline our efforts and creativity into tons of well-deserved moolah.
We know how to create, to work hard, and to gets jobs done -- we just don't know how to stop reinventing the revenue-stream wheel. We're making a lot of changes in 2005 - I want to make sure they involve working smarter, NOT harder.
I can totally relate to your situation because I’ve been there myself!
The turning point of my life...what Oprah Winfrey would call a 'light bulb moment'... is when I stopped thinking of myself as a writer and started thinking myself as entrepreneur.
As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!
What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or supervision.
When people ask me, “Dan, are you a professional copywriter?” I always said, “Yes and No.” To me, writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a copywriter THIRD.
Writing is a skill I HAVE, but I never look at myself as only a copywriter.
Marketing is a skill I HAVE, but I never look at myself as only a marketer.
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writing.
So the $64,000 question you gotta ask yourself is, “How I can leverage off my skill sets to create multiple streams of income?”
Can you use your skills to sell other products besides selling your own services? Do you have the ability to sell online and offline? Can you use your skills to write for entrepreneurs get a percentage of the sales generated?
You see what I mean? The minute you stop thinking like a writer, the sky’s the limit.
But I gotta warn you, the transition from a writer to an entrepreneur is NOT easy. And its definitely NOT for everyone. You’ll have to take risks... and that can be scary.
You’ll have to be willing to delay gratification and that can be tough in the age of 'I want it NOW.' But be prepared, when you’re selling a product, you might not see profits for months and months.
And there will be moments when you'll feel like giving up and going back to the same old, same old. You'll want to pull the covers over your head, curl up into a fetal position, and go back to your warm, familiar comfort zone.
Don't do it! If you can 'tough it out' and if you're willing to take the first step, you will be that much closer to your ultimate goals.
So the short answer to your question is to use your writing skill to build a business. Start a business in your spare time. Develop other essential skill sets that will make you a better entrepreneur.
And you'll always have your writing to 'fall back on' while you're building your empire!
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Question: Hi Dan, My husband and I are talented writers who produce enormous amounts of great content on a regular basis. I would desperately like to know how we can streamline our efforts and creativity into tons of well-deserved moolah.
We know how to create, to work hard, and to gets jobs done -- we just don't know how to stop reinventing the revenue-stream wheel. We're making a lot of changes in 2005 - I want to make sure they involve working smarter, NOT harder.
I can totally relate to your situation because I’ve been there myself!
The turning point of my life...what Oprah Winfrey would call a 'light bulb moment'... is when I stopped thinking of myself as a writer and started thinking myself as entrepreneur.
As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!
What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or supervision.
When people ask me, “Dan, are you a professional copywriter?” I always said, “Yes and No.” To me, writers are broke and entrepreneurs are rich.
I am an entrepreneur FIRST, a marketer SECOND, a copywriter THIRD.
Writing is a skill I HAVE, but I never look at myself as only a copywriter.
Marketing is a skill I HAVE, but I never look at myself as only a marketer.
What I really am is a professional businessperson. I am involved with quite a few companies owned and operated by other people, besides running two companies of my own.
And frankly, the reason I am doing hell a lot better than other writers who might have 10 or 20 years more writing experience than me isn't because I'm a better writer, a more creative writer, or a genius at writing...it's because I'm a genius at business and a much better businessperson (and with a well-developed ego, too!)
I surround myself with smart people. I know how to build a team. I know how to build businesses. I know how to leverage other peoples money and other peoples time.
Plus, I am a pretty good public speaker and leader so I can motivate and influence.
I don’t mean to brag here, but I am trying to make a point: Most writers know NOTHING else, except writing.
So the $64,000 question you gotta ask yourself is, “How I can leverage off my skill sets to create multiple streams of income?”
Can you use your skills to sell other products besides selling your own services? Do you have the ability to sell online and offline? Can you use your skills to write for entrepreneurs get a percentage of the sales generated?
You see what I mean? The minute you stop thinking like a writer, the sky’s the limit.
But I gotta warn you, the transition from a writer to an entrepreneur is NOT easy. And its definitely NOT for everyone. You’ll have to take risks... and that can be scary.
You’ll have to be willing to delay gratification and that can be tough in the age of 'I want it NOW.' But be prepared, when you’re selling a product, you might not see profits for months and months.
And there will be moments when you'll feel like giving up and going back to the same old, same old. You'll want to pull the covers over your head, curl up into a fetal position, and go back to your warm, familiar comfort zone.
Don't do it! If you can 'tough it out' and if you're willing to take the first step, you will be that much closer to your ultimate goals.
So the short answer to your question is to use your writing skill to build a business. Start a business in your spare time. Develop other essential skill sets that will make you a better entrepreneur.
And you'll always have your writing to 'fall back on' while you're building your empire!
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Thursday, September 20, 2007
What's the deal with Downline Secrets 2?
If you haven't heard yet... James Grandstaff has released "Part 2" of his "Downline Secrets."
Before I get to my review, I thought I should play a little catch-up in case you have no clue as to what Downline Secrets "Part 1" is about.
Basically with Downline Secrets part 1 you get free access to a recorded call between Mike Filsaime and James Grandstaff. Mike asks James questions about the success he had using InstantBuzz.com (a free advertising resource) to grow his downline.
You get access to the MP3 and PDF transcript of the call (which is nice because I don't always like to sit in front of my PC to read or listen to content.)
During the call James reveals how he used his free Instant Buzz traffic along with his (now proven) 3 step strategy to explode his downline into the thousands on complete auto pilot.
The cool part is he did it while maintaining his full time job as a PC support technician in Michigan.
And from there you have the opportunity to buy the same software that James developed to grow his downline and use it to grow your downline in any program you happen to be involved in.
So all-in-all DownlineSecrets.com is a great site and offers a lot of great info for free on how to build your downline using the web.
What makes Downline Secrets "Part 2" so much better is that it takes over where Downline Secrets 1 left off.
What I mean is this...
With Downline Secrets 1 you were left to figure out all the technical stuff in order to duplicate James' results for your MLM business. The software and detailed videos are fantastic but you still have to come up with the web copy, the hosting, the HTML page design and so on... The yucky stuff.
Let's just say his target market is much smaller because if you don't have the much needed technical skills or the money to hire those with the skills, you are pretty much out of luck and can't fully benefit from the entire system he is teaching.
This time around you get access to a call between James Grandstaff and Chris Zavadowski who is also very successful in the MLM scene. He grills James for over an hour and gets all the must know secrets out of him.
The system James is offering this time is over the top! He covers all the technical stuff for us this time and everything is completely set-up. All the technical issues have been removed. This is great because more people can now truly benefit from his teachings and proven system.
Now, I want to let you in on something...
Once you register for the call below you will see an offer for James' Elite upgrade membership. All I can say is ==> TAKE IT!
It's only $47 bucks and for what you get it's simply mind blowing!
In a nut shell... he's offering you a professional designed lead capture page that gives away a customized version of his new manuscript called 'How to Get Rich Building a LAZY Downline!'
This PDF is first customized with your affiliate links to several "generic" MLM training resources. As you give this thing away you will earn commissions from those you refer who upgrade in any of the programs.
And since they're all MLM related, the conversion rates should be extremely high!
All you do is simply advertise the lead capture page via the special link you get and James' software sends an email to your prospects (with a link to your customized PDF)
Everything is on auto-pilot!
Oh, and don't worry, the traffic aspect is even handled for you. Be sure to check out the bonus that's included :-)
See, I told you this thing was awesome.
As you can see, I'm totally excited about this because it's refreshing to see a great product come along that is truly capable of changing the lives of others.
So yes, Downline Secrets 2 gets my highest recommendation!
Sign up below and buy everything ;)
Here's the link:
http://www.downlinesecrets2.com/?r=9744
Take care of your business and yourself :-)
Sincerely,
Starzlet
Before I get to my review, I thought I should play a little catch-up in case you have no clue as to what Downline Secrets "Part 1" is about.
Basically with Downline Secrets part 1 you get free access to a recorded call between Mike Filsaime and James Grandstaff. Mike asks James questions about the success he had using InstantBuzz.com (a free advertising resource) to grow his downline.
You get access to the MP3 and PDF transcript of the call (which is nice because I don't always like to sit in front of my PC to read or listen to content.)
During the call James reveals how he used his free Instant Buzz traffic along with his (now proven) 3 step strategy to explode his downline into the thousands on complete auto pilot.
The cool part is he did it while maintaining his full time job as a PC support technician in Michigan.
And from there you have the opportunity to buy the same software that James developed to grow his downline and use it to grow your downline in any program you happen to be involved in.
So all-in-all DownlineSecrets.com is a great site and offers a lot of great info for free on how to build your downline using the web.
What makes Downline Secrets "Part 2" so much better is that it takes over where Downline Secrets 1 left off.
What I mean is this...
With Downline Secrets 1 you were left to figure out all the technical stuff in order to duplicate James' results for your MLM business. The software and detailed videos are fantastic but you still have to come up with the web copy, the hosting, the HTML page design and so on... The yucky stuff.
Let's just say his target market is much smaller because if you don't have the much needed technical skills or the money to hire those with the skills, you are pretty much out of luck and can't fully benefit from the entire system he is teaching.
This time around you get access to a call between James Grandstaff and Chris Zavadowski who is also very successful in the MLM scene. He grills James for over an hour and gets all the must know secrets out of him.
The system James is offering this time is over the top! He covers all the technical stuff for us this time and everything is completely set-up. All the technical issues have been removed. This is great because more people can now truly benefit from his teachings and proven system.
Now, I want to let you in on something...
Once you register for the call below you will see an offer for James' Elite upgrade membership. All I can say is ==> TAKE IT!
It's only $47 bucks and for what you get it's simply mind blowing!
In a nut shell... he's offering you a professional designed lead capture page that gives away a customized version of his new manuscript called 'How to Get Rich Building a LAZY Downline!'
This PDF is first customized with your affiliate links to several "generic" MLM training resources. As you give this thing away you will earn commissions from those you refer who upgrade in any of the programs.
And since they're all MLM related, the conversion rates should be extremely high!
All you do is simply advertise the lead capture page via the special link you get and James' software sends an email to your prospects (with a link to your customized PDF)
Everything is on auto-pilot!
Oh, and don't worry, the traffic aspect is even handled for you. Be sure to check out the bonus that's included :-)
See, I told you this thing was awesome.
As you can see, I'm totally excited about this because it's refreshing to see a great product come along that is truly capable of changing the lives of others.
So yes, Downline Secrets 2 gets my highest recommendation!
Sign up below and buy everything ;)
Here's the link:
http://www.downlinesecrets2.com/?r=9744
Take care of your business and yourself :-)
Sincerely,
Starzlet
Saturday, September 15, 2007
How To Avoid Spam With Akismet
This Tutorial is Part of Atomic Blogging ( A Step By Step Guide to Blogging )
What you see above are the number of Spam messages I get so far on my blog! It's HUGE! Arent they ignoring? To avoid and prevent all this spam you must use Akismet - A Free Plugin to avoid spam for your blog.
Before I start, Akismet is a free open source spam program online to help fight spam for wordpress owners.
Just follow the following steps to get started to prevent Spam on your blog.
What you see above are the number of Spam messages I get so far on my blog! It's HUGE! Arent they ignoring? To avoid and prevent all this spam you must use Akismet - A Free Plugin to avoid spam for your blog.
Before I start, Akismet is a free open source spam program online to help fight spam for wordpress owners.
Just follow the following steps to get started to prevent Spam on your blog.
Saturday, September 1, 2007
How 'Al Bundy' Can Boost Your Conversion Rate!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Dear Friend,
Are you familiar with the advertising campaign, "Reading is FUNdamental"? Well, here's something less "FUN" that the ads don't mention:
90% of the people in North American have the reading skills of a 12-year-old.
"So what," you say?
"Who cares," you mutter.
"What does the reading level of North Americans mean to a high-powered, soon-to-be living in the lap of luxury marketer like me," you ask?
Get with the program! This is big, REALLY BIG stuff. If most consumers are at a seventh grade level, it means:
* Your sales writing must be SIMPLE
* Your sales writing must be CLEAR
* Your sales writing must be EASY ENOUGH for AL BUNDY TO UNDERSTAND
Don't think of your average consumer as a discerning, highly educated person who just loves to crunch numbers and sift through dense information. If you do, you'll be on the copywriting road to hell.
Instead, put an image in your mind of Al Bundy. (You know... the lovable, if not too bright, guy from the TV series "Married with Children.") Believe me, there's a "little bit o' Bundy" in all of us -- a pinch of Al, a hint of peg, Peg, a touch of Kelly, and a smidgeon of Bud).
When you sit down and write a sales pitch, envision your customer stretched out on a plaid sofa with a brew in one hand and the TV remote in the other. He's taught his dog to "fetch" the TV Guide from across the room. When the phone rings, he's too lazy to get off his butt to answer. When a commercial urges, "Call NOW," he thinks, "Maybe later."
How motivated do you think this "Bundy" is to place an order for whatever it is YOU might be selling? You're right -- not very.
To appeal to all the "Bundys" out there -- to get them off the couch and onto the ordering process -- you'll need to use words, sentences and paragraphs that are easy-as-pie on the eye (and the mind) of the consumer.
= = = = = = = = =
The "Al" Factor
= = = = = = = = =
Every time you write a word, sentence or paragraph, ask yourself this question...
Would Al "get it"?
If the answer is yes... if Al understands it... your customers will be able to, as well.
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Playing By The Rules When There Aren't Any
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Are there any hard and fast rules? Wouldn't that be lovely? Sorry -- no rules in knife-fights and
short-and-sweet marketing copy.
No rules... but many excellent guidelines. Here's a sample:
Forget What Mrs. Grammarpants Told You
You know all those rigid rules that you learned from your high school English teacher? Forget 'em! You're not writing for a language scholar, you're writing for Joe Schmo, the guy who was sitting behind you in English class trying to figure out how to give the nerd sitting next to him a hot foot.
Joe Schmo doesn't mind putting on his glasses to read, but please don't ask him to put on his "thinking cap." Use plain, easy to understand language that's so simple and so direct that even a 6th grader -- or someone with a 6th grader's reading level -- can understand.
= = = = = = = = = = = = = = = = = =
Writing is "Speaking" on Paper
= = = = = = = = = = = = = = = = = =
When you read your copy aloud, it should sound pretty much as if you were talking to a buddy face to face. Don’t use fancy, overblown words and phrases that are hard to understand. Use words that paint clear and immediate pictures.
One way to remember this is the word KISS --
Keep It Simple, Stupid (or more gently, "Keep It Simple, Sweetie.")
= = = = = = = = = = = = = = = = = =
Put Your Writing on a "Budget"
= = = = = = = = = = = = = = = = = =
As far as words, sentences and paragraphs go... don’t use a ten-dollar word when a 25-cent "bon mot" will work just as well.
Less is more. Keep your sentences relatively short... say, 14-17 words or less. And if you have longer ones, break them up with ellipsis (...) or dashes ( -- ).
As a general rule, paragraphs should not exceed 6 lines. However, I usually stay around 2 to 4. And it’s a good idea to mix it up... have some one sentence paragraphs… even one or two word paragraphs...
...exactly what I've been doing in this letter to you!
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Learn from the Masters to Earn Like the Gods
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Actually, one of the best ways to learn how to write clearly is to study proven sales letters. Keep the ones that "sold" you and the ones that were easiest to read and then model their layout/style.
If you’re not already collecting sales letters, get started now.
RUN, don't walk to add your name to these mailing lists:
* Agora Publishing - http://www.agora-inc.com
* Phillips International – http://www.phillips.com
* Boardroom - http://www.boardroom.com
* Rodale Books - http://www.rodale.com
* Nightingale Conant - http://www.nightingale.com
Shell out a few bucks, buy one or two products from each of these information "motherlodes" and you’ll get more good, good-er, GOOD-est sales letters, magalogs, bookalogs, etc., than you can shake a stick at.
And here's something for the "Al" in YOU -- everything's delivered right to your front door! (Have your spouse answer when the postman rings!)
= = = = = = = = = = = = = = = =
Are You Using Your Tools?
= = = = = = = = = = = = = = = =
Did you know that you have a "marketing analyst" build right into your computer? If you use Microsoft Word, you can test the readability of your ads and sales letters using one of the functions in the Tools menu.
Here’s what you do:
1. Click on the Tools button at the top of the screen.
2. A menu will come up. In that menu click on Options.
3. Then you’ll see a Spelling & Grammar button…click that.
4. Do you see a box at the bottom that says, “Show readability statistics”?
5. Check that box.
Now whenever you spell check your document, you’ll get a box that displays the information you need. In general...
You should aim for a grade level of 6 or lower.
You should aim for a reading ease of 70 or higher.
Neat, huh?
= = = = = = = = =
It's Time for LCD
= = = = = = = = =
Are you worried about the non-Bundy readers that will receive your "Simple Simon" ("Simple Al"?) sales message using LCD (Lowest Common Denominator) language? Are you concerned about turning off the "Braniacs" with your pitch?
Don't worry ahout the Brainiacs. First of all, only about 10% of the people that read your message fall into this category -- a clear minority. Second, if you're offering something the Brainiacs want to receive, they'll appreciate the simplicity and clarity of your message (which the rest of your audience will also be able to understand.) Third, Brainiacs LOVE to feel smart, and they'll feel like big-cranium, super-smarties because they'll understand your message
perfectly.
Even if every consumer you contact is a Dr. or Mrs. Einstein, or even a little Einstein in diapers,
they're still going to be busy little beavers, with lots of things on their minds and 1000’s of
advertising messages vying for their attention everyday. If your message isn't a SUPER-AD -- faster than a speeding bullet, more powerful than a locomotive, and able to jump over the competition's message in a single bound -- consumers will just ignore it!
It's human nature to look for shortcuts and find the easiest way to our destination. So why would you want to make a consumer WORK to understand your message's "endpoint?" It's one of the reasons that the new rash of "cute-sy" corporate identity ads (for ING, let's say) are much more than just puzzlin... they're ineffectual. It takes a university professor to figure
out what the heck they’re selling)
Dumb... Dumb... Dumb...
So always remember to read your copy with the eye of the world's favorite everyman and you'll never talk over the heads, but will go straight to the consuming hearts of your average "Bundys."
Your marketing sifu*,
Dan Lok
P.S. Here's another little "golden nugget" to make sure the "eyes have it": People read 25% MORE SLOWLY from a COMPUTER MONITOR than they do from paper. Don't cause eye-strain or brain drain. Be EXTRA-clear and as easy to understand as A-B-C when creating content for your online sales materials.
*A "sifu" is a teacher (See, you learn something new every day!)
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Dear Friend,
Are you familiar with the advertising campaign, "Reading is FUNdamental"? Well, here's something less "FUN" that the ads don't mention:
90% of the people in North American have the reading skills of a 12-year-old.
"So what," you say?
"Who cares," you mutter.
"What does the reading level of North Americans mean to a high-powered, soon-to-be living in the lap of luxury marketer like me," you ask?
Get with the program! This is big, REALLY BIG stuff. If most consumers are at a seventh grade level, it means:
* Your sales writing must be SIMPLE
* Your sales writing must be CLEAR
* Your sales writing must be EASY ENOUGH for AL BUNDY TO UNDERSTAND
Don't think of your average consumer as a discerning, highly educated person who just loves to crunch numbers and sift through dense information. If you do, you'll be on the copywriting road to hell.
Instead, put an image in your mind of Al Bundy. (You know... the lovable, if not too bright, guy from the TV series "Married with Children.") Believe me, there's a "little bit o' Bundy" in all of us -- a pinch of Al, a hint of peg, Peg, a touch of Kelly, and a smidgeon of Bud).
When you sit down and write a sales pitch, envision your customer stretched out on a plaid sofa with a brew in one hand and the TV remote in the other. He's taught his dog to "fetch" the TV Guide from across the room. When the phone rings, he's too lazy to get off his butt to answer. When a commercial urges, "Call NOW," he thinks, "Maybe later."
How motivated do you think this "Bundy" is to place an order for whatever it is YOU might be selling? You're right -- not very.
To appeal to all the "Bundys" out there -- to get them off the couch and onto the ordering process -- you'll need to use words, sentences and paragraphs that are easy-as-pie on the eye (and the mind) of the consumer.
= = = = = = = = =
The "Al" Factor
= = = = = = = = =
Every time you write a word, sentence or paragraph, ask yourself this question...
Would Al "get it"?
If the answer is yes... if Al understands it... your customers will be able to, as well.
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Playing By The Rules When There Aren't Any
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Are there any hard and fast rules? Wouldn't that be lovely? Sorry -- no rules in knife-fights and
short-and-sweet marketing copy.
No rules... but many excellent guidelines. Here's a sample:
Forget What Mrs. Grammarpants Told You
You know all those rigid rules that you learned from your high school English teacher? Forget 'em! You're not writing for a language scholar, you're writing for Joe Schmo, the guy who was sitting behind you in English class trying to figure out how to give the nerd sitting next to him a hot foot.
Joe Schmo doesn't mind putting on his glasses to read, but please don't ask him to put on his "thinking cap." Use plain, easy to understand language that's so simple and so direct that even a 6th grader -- or someone with a 6th grader's reading level -- can understand.
= = = = = = = = = = = = = = = = = =
Writing is "Speaking" on Paper
= = = = = = = = = = = = = = = = = =
When you read your copy aloud, it should sound pretty much as if you were talking to a buddy face to face. Don’t use fancy, overblown words and phrases that are hard to understand. Use words that paint clear and immediate pictures.
One way to remember this is the word KISS --
Keep It Simple, Stupid (or more gently, "Keep It Simple, Sweetie.")
= = = = = = = = = = = = = = = = = =
Put Your Writing on a "Budget"
= = = = = = = = = = = = = = = = = =
As far as words, sentences and paragraphs go... don’t use a ten-dollar word when a 25-cent "bon mot" will work just as well.
Less is more. Keep your sentences relatively short... say, 14-17 words or less. And if you have longer ones, break them up with ellipsis (...) or dashes ( -- ).
As a general rule, paragraphs should not exceed 6 lines. However, I usually stay around 2 to 4. And it’s a good idea to mix it up... have some one sentence paragraphs… even one or two word paragraphs...
...exactly what I've been doing in this letter to you!
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Learn from the Masters to Earn Like the Gods
= = = = = = = = = = = = = = = = = = = = = = = = = = =
Actually, one of the best ways to learn how to write clearly is to study proven sales letters. Keep the ones that "sold" you and the ones that were easiest to read and then model their layout/style.
If you’re not already collecting sales letters, get started now.
RUN, don't walk to add your name to these mailing lists:
* Agora Publishing - http://www.agora-inc.com
* Phillips International – http://www.phillips.com
* Boardroom - http://www.boardroom.com
* Rodale Books - http://www.rodale.com
* Nightingale Conant - http://www.nightingale.com
Shell out a few bucks, buy one or two products from each of these information "motherlodes" and you’ll get more good, good-er, GOOD-est sales letters, magalogs, bookalogs, etc., than you can shake a stick at.
And here's something for the "Al" in YOU -- everything's delivered right to your front door! (Have your spouse answer when the postman rings!)
= = = = = = = = = = = = = = = =
Are You Using Your Tools?
= = = = = = = = = = = = = = = =
Did you know that you have a "marketing analyst" build right into your computer? If you use Microsoft Word, you can test the readability of your ads and sales letters using one of the functions in the Tools menu.
Here’s what you do:
1. Click on the Tools button at the top of the screen.
2. A menu will come up. In that menu click on Options.
3. Then you’ll see a Spelling & Grammar button…click that.
4. Do you see a box at the bottom that says, “Show readability statistics”?
5. Check that box.
Now whenever you spell check your document, you’ll get a box that displays the information you need. In general...
You should aim for a grade level of 6 or lower.
You should aim for a reading ease of 70 or higher.
Neat, huh?
= = = = = = = = =
It's Time for LCD
= = = = = = = = =
Are you worried about the non-Bundy readers that will receive your "Simple Simon" ("Simple Al"?) sales message using LCD (Lowest Common Denominator) language? Are you concerned about turning off the "Braniacs" with your pitch?
Don't worry ahout the Brainiacs. First of all, only about 10% of the people that read your message fall into this category -- a clear minority. Second, if you're offering something the Brainiacs want to receive, they'll appreciate the simplicity and clarity of your message (which the rest of your audience will also be able to understand.) Third, Brainiacs LOVE to feel smart, and they'll feel like big-cranium, super-smarties because they'll understand your message
perfectly.
Even if every consumer you contact is a Dr. or Mrs. Einstein, or even a little Einstein in diapers,
they're still going to be busy little beavers, with lots of things on their minds and 1000’s of
advertising messages vying for their attention everyday. If your message isn't a SUPER-AD -- faster than a speeding bullet, more powerful than a locomotive, and able to jump over the competition's message in a single bound -- consumers will just ignore it!
It's human nature to look for shortcuts and find the easiest way to our destination. So why would you want to make a consumer WORK to understand your message's "endpoint?" It's one of the reasons that the new rash of "cute-sy" corporate identity ads (for ING, let's say) are much more than just puzzlin... they're ineffectual. It takes a university professor to figure
out what the heck they’re selling)
Dumb... Dumb... Dumb...
So always remember to read your copy with the eye of the world's favorite everyman and you'll never talk over the heads, but will go straight to the consuming hearts of your average "Bundys."
Your marketing sifu*,
Dan Lok
P.S. Here's another little "golden nugget" to make sure the "eyes have it": People read 25% MORE SLOWLY from a COMPUTER MONITOR than they do from paper. Don't cause eye-strain or brain drain. Be EXTRA-clear and as easy to understand as A-B-C when creating content for your online sales materials.
*A "sifu" is a teacher (See, you learn something new every day!)
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Wednesday, August 15, 2007
79 "Dragon-Slayer" Headlines From Dan's Million-Dollar File Cabinet
Finally... A Super-Easy Way To Crank Out Killer Sales Copy Guaranteed To Put More Cash In Your Pocket Without Spending Weeks or Months Learning To Be a Copywriter
Don't have tens of thousands of dollars laying around to hire a copywriter to write a sales letter for every product and website you build? No problem. Now you can literally just fill in a few blanks and boom... out pops a kick-butt sales letter!
Wednesday, August 1, 2007
101 Mind-Grabbing 'Bucket Brigade' That Will Keep Your Prospects’ Eyes Glued To Your Sales Pitch!
Copyright © 2006 Quick Turn Marketing International, Ltd.
Dear Friend & Subscriber,
It’s getting very hot in Vancouver.
I’m swimming like 3 times a week now. Feels good and COOL to be in the water. Plus, I’ve lost 5 lbs since I started swimming again a month ago!
I usually like to go to the pool in the evening... fewer kids and parents... less interruption... more
room to "splash at will."
Currently, I can swim the pool back and forth 20 times without stopping or taking a rest... my goal is to bump that number up to 30 times... and my ulterior motive is to live until I'm 100+.
Cheer for me, will ya?
Anyway, let’s get back on track here...
If you want your sales letters to be super-magnets, with messages so compelling that your prospects' eyes are glued to every word, if you want to achieve the "can't look away" pull of a car accident... then you're going to love this issue of the Rant.
In it, you're going to learn exactly how to create your own "grab 'em, hold 'em, and never let 'em go sales letters... and I'm going to be your teacher.
There are lots of ways to capture someone's attention. Stand on the street corner and scream "Hey" at people, and you'll have their undivided attention…but only for a moment.
The biggest challenge in crafting an effective sales letter is keeping your prospect involved... engaged... reading. If you forget for a moment to emphasize the "What's in it for you" nature of your offer, your prospects will tune out, turn off, throw your direct mail piece in the trash or remove your web sales page from their "Favorites" list.
Your sales letter can't just get a prospect interested... it has to keep the prospect interested…until you make the sale!
"Ah yes, Dan, but how?"
Well, my eager student, to get your prospects to arrive at "Buy Street," you need to lead them step by step through all the benefits they'll receive from taking advantage of your offer…overcoming every possible objection they might raise before it sidetracks their interest.
"Ah yes, Dan, but how?"
Inquisitive, aren't you (...if not a little repetitive)? Excellent. I like curious question-askers. People with the heart of an explorer like you usually end up with the bank account of a sultan... like me! (Excuse me for a moment while I lasso my ego... it's on the loose again.)
Okay, back to YOU.
It's time for you to learn an age-old strategy... but in a brand new way.
Have you ever heard of a "Bucklet Brigade?" It was a serious of people who passed buckets of water continuously from one to another in order to put out a fire.
Well your Bucket Brigade is going to light a fire -- a sales inferno -- under your prospect's butt... And it will keep turning up the heat bit by bit until they're burning with desire to buy, Buy, BUY.
What exactly is a “Bucket Brigade”?
They’re simply phrases and words that “join” together paragraphs in your sales copy. Don’t overlook these "covert operatives" that secretly (but very effectively) keep your reader "in the loop."
Your sales pitch needs to be seamless so that your prospect never has a chance to "slip out" the sides. They can only go one way -- forward to your sales offer.
A good "Bucket Brigade" is a series of miniature “cliff hangers” that literally suck your prospects in your copy and keep them reading until they buy!
There are a probably a million different ways to get from Point A to Point B to Point Sold, so to save you time and testing, I've compiled a list of 101 Proven “Bucket Brigade” Superstars for you.
They've got the muscle you need to hold on to your readers until the job (selling!) is done.
Enjoy!
1. As you carefully scan each and every word of this page…
2. As you may have noticed…
3. Aside from that, one thing's for sure
4. And that doesn't take into account the fact that…
5. And here’s some great news for you:
6. And to prove it, here is…
7. A word of caution:
8. Astonishing, isn’t it?
9. And remember…
10. And that’s not all…
11. And best of all…
12. And what’s worse…
13. But before I jump into the details, let me say this…
14. Back to what I was saying...
15. But don't take my word for it…
16. But I must let you in on a secret...
17. Before we go any further, I want to set something straight…
18. But you're still unsure? You'd rather be safe than sorry?
19. But what if you could...
20. But make no mistake about it…
21. But wait, it didn't stop there...
22. But if you're still not convinced, let me SWEETEN the deal for you...
23. Bear with me, because I'm going to show you how…
24. But there is just one small catch...
25. But more on that later…
26. But that's not all... Far from it!
27. But you know what else?
28. But wait! You have seen NOTHING yet...
29. Bottom line is…
30. But how do you know if (Insert Your Product Name) is for you?
31. But it doesn't stop there, either.
32. But don't worry...
33. Consider this:
34. Can this be true?
35. Can you imagine how great that feels?
36. Can you really afford not to….
37. Do you follow me so far?
38. Does this make sense to you?
39. Don’t forget…
40. For example…
41. For instance…
42. Fair enough?
43. Here's the real kicker:
44. Here's the story:
45. Here's something you probably don't know about...
46. Heck, you don’t even need…
47. Here are some examples...
48. However, the problem is…
49. How can you beat that?
50. Hang on to your seat because…
51. Have you heard enough?
52. Here’s what else I’ll do for you…
53. How?
54. I'm not kidding…
55. If you think it's nothing, think again…
56. I know, you're probably skeptical. Right?
57. I can't stress this enough...
58. In the next 5 minutes…
59. In truth…
60. It all comes down to this...
61. Just imagine…
62. Just let this sink in for a minute...
63. Let me ask you this question…
64. Let’s face it…
65. Look at it this way...
66. Let me show you exactly how this works:
67. Let me explain...
68. Let me give you a bit of an idea of…
69. Let me show you how dead serious I am…
70. Let me be a bit more specific…
71. Let me just quickly recap…
72. Listen, I'm not kidding around…
73. Now, you’re probably wondering…
74. Now, tell me...
75. OK, I'm nearly done, but…
76. OK, let me repeat that…
77. OK, I know what you’re thinking…
78. OK. You might be asking…
79. Reality is…
80. Seriously, put some thought into this…
81. Still not convinced?
82. So instead of wishful thinking...
83. So, here's what else is in store for you…
84. So hang on while I explain...
85. Think about it…
86. The fact is…
87. The best part is that…
88. To top it off…
89. That's just the tip of the iceberg
90. There’s a saying…
91. This is really cool…
92. The result?
93. Why?
94. What does all this mean to you?
95. What’s more…
96. Want to see how it works right now?
97. What makes this so special?
98. Want proof?
99. You see…
100. You’re going to love this…
101. Yes, you read that right...
My List is just step-one in creating Your List.
There’re a lot more buckets you can add to your brigade. In fact, whenever you're "hooked" by someone else's transition phrases, you should jot them down and “save” them in your swipe file.
You know I advocate testing. So once you finish your first draft of a sales letter, read it out loud, go back and really examine the transition sections.
If the flow isn't smooth as silk... sprinkle a couple of these “Bucket Brigades” throughout the copy... you’ll be amazed at the effects it will have!
Sincerely,
Dan Lok
P.S. You should also ask a friend to read the copy out loud to you. This is an eye-opening way find if there’re any glitches. Good copy should sound a lot like a killer infomercials... compelling to grab your attention at 2AM and seamless enough that you don't go to bed until AFTER you've placed your order.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Dear Friend & Subscriber,
It’s getting very hot in Vancouver.
I’m swimming like 3 times a week now. Feels good and COOL to be in the water. Plus, I’ve lost 5 lbs since I started swimming again a month ago!
I usually like to go to the pool in the evening... fewer kids and parents... less interruption... more
room to "splash at will."
Currently, I can swim the pool back and forth 20 times without stopping or taking a rest... my goal is to bump that number up to 30 times... and my ulterior motive is to live until I'm 100+.
Cheer for me, will ya?
Anyway, let’s get back on track here...
If you want your sales letters to be super-magnets, with messages so compelling that your prospects' eyes are glued to every word, if you want to achieve the "can't look away" pull of a car accident... then you're going to love this issue of the Rant.
In it, you're going to learn exactly how to create your own "grab 'em, hold 'em, and never let 'em go sales letters... and I'm going to be your teacher.
There are lots of ways to capture someone's attention. Stand on the street corner and scream "Hey" at people, and you'll have their undivided attention…but only for a moment.
The biggest challenge in crafting an effective sales letter is keeping your prospect involved... engaged... reading. If you forget for a moment to emphasize the "What's in it for you" nature of your offer, your prospects will tune out, turn off, throw your direct mail piece in the trash or remove your web sales page from their "Favorites" list.
Your sales letter can't just get a prospect interested... it has to keep the prospect interested…until you make the sale!
"Ah yes, Dan, but how?"
Well, my eager student, to get your prospects to arrive at "Buy Street," you need to lead them step by step through all the benefits they'll receive from taking advantage of your offer…overcoming every possible objection they might raise before it sidetracks their interest.
"Ah yes, Dan, but how?"
Inquisitive, aren't you (...if not a little repetitive)? Excellent. I like curious question-askers. People with the heart of an explorer like you usually end up with the bank account of a sultan... like me! (Excuse me for a moment while I lasso my ego... it's on the loose again.)
Okay, back to YOU.
It's time for you to learn an age-old strategy... but in a brand new way.
Have you ever heard of a "Bucklet Brigade?" It was a serious of people who passed buckets of water continuously from one to another in order to put out a fire.
Well your Bucket Brigade is going to light a fire -- a sales inferno -- under your prospect's butt... And it will keep turning up the heat bit by bit until they're burning with desire to buy, Buy, BUY.
What exactly is a “Bucket Brigade”?
They’re simply phrases and words that “join” together paragraphs in your sales copy. Don’t overlook these "covert operatives" that secretly (but very effectively) keep your reader "in the loop."
Your sales pitch needs to be seamless so that your prospect never has a chance to "slip out" the sides. They can only go one way -- forward to your sales offer.
A good "Bucket Brigade" is a series of miniature “cliff hangers” that literally suck your prospects in your copy and keep them reading until they buy!
There are a probably a million different ways to get from Point A to Point B to Point Sold, so to save you time and testing, I've compiled a list of 101 Proven “Bucket Brigade” Superstars for you.
They've got the muscle you need to hold on to your readers until the job (selling!) is done.
Enjoy!
1. As you carefully scan each and every word of this page…
2. As you may have noticed…
3. Aside from that, one thing's for sure
4. And that doesn't take into account the fact that…
5. And here’s some great news for you:
6. And to prove it, here is…
7. A word of caution:
8. Astonishing, isn’t it?
9. And remember…
10. And that’s not all…
11. And best of all…
12. And what’s worse…
13. But before I jump into the details, let me say this…
14. Back to what I was saying...
15. But don't take my word for it…
16. But I must let you in on a secret...
17. Before we go any further, I want to set something straight…
18. But you're still unsure? You'd rather be safe than sorry?
19. But what if you could...
20. But make no mistake about it…
21. But wait, it didn't stop there...
22. But if you're still not convinced, let me SWEETEN the deal for you...
23. Bear with me, because I'm going to show you how…
24. But there is just one small catch...
25. But more on that later…
26. But that's not all... Far from it!
27. But you know what else?
28. But wait! You have seen NOTHING yet...
29. Bottom line is…
30. But how do you know if (Insert Your Product Name) is for you?
31. But it doesn't stop there, either.
32. But don't worry...
33. Consider this:
34. Can this be true?
35. Can you imagine how great that feels?
36. Can you really afford not to….
37. Do you follow me so far?
38. Does this make sense to you?
39. Don’t forget…
40. For example…
41. For instance…
42. Fair enough?
43. Here's the real kicker:
44. Here's the story:
45. Here's something you probably don't know about...
46. Heck, you don’t even need…
47. Here are some examples...
48. However, the problem is…
49. How can you beat that?
50. Hang on to your seat because…
51. Have you heard enough?
52. Here’s what else I’ll do for you…
53. How?
54. I'm not kidding…
55. If you think it's nothing, think again…
56. I know, you're probably skeptical. Right?
57. I can't stress this enough...
58. In the next 5 minutes…
59. In truth…
60. It all comes down to this...
61. Just imagine…
62. Just let this sink in for a minute...
63. Let me ask you this question…
64. Let’s face it…
65. Look at it this way...
66. Let me show you exactly how this works:
67. Let me explain...
68. Let me give you a bit of an idea of…
69. Let me show you how dead serious I am…
70. Let me be a bit more specific…
71. Let me just quickly recap…
72. Listen, I'm not kidding around…
73. Now, you’re probably wondering…
74. Now, tell me...
75. OK, I'm nearly done, but…
76. OK, let me repeat that…
77. OK, I know what you’re thinking…
78. OK. You might be asking…
79. Reality is…
80. Seriously, put some thought into this…
81. Still not convinced?
82. So instead of wishful thinking...
83. So, here's what else is in store for you…
84. So hang on while I explain...
85. Think about it…
86. The fact is…
87. The best part is that…
88. To top it off…
89. That's just the tip of the iceberg
90. There’s a saying…
91. This is really cool…
92. The result?
93. Why?
94. What does all this mean to you?
95. What’s more…
96. Want to see how it works right now?
97. What makes this so special?
98. Want proof?
99. You see…
100. You’re going to love this…
101. Yes, you read that right...
My List is just step-one in creating Your List.
There’re a lot more buckets you can add to your brigade. In fact, whenever you're "hooked" by someone else's transition phrases, you should jot them down and “save” them in your swipe file.
You know I advocate testing. So once you finish your first draft of a sales letter, read it out loud, go back and really examine the transition sections.
If the flow isn't smooth as silk... sprinkle a couple of these “Bucket Brigades” throughout the copy... you’ll be amazed at the effects it will have!
Sincerely,
Dan Lok
P.S. You should also ask a friend to read the copy out loud to you. This is an eye-opening way find if there’re any glitches. Good copy should sound a lot like a killer infomercials... compelling to grab your attention at 2AM and seamless enough that you don't go to bed until AFTER you've placed your order.
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
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