Sunday, July 15, 2007

Traffic Conversion Expert Reveals Little-Known Secrets To Closing BIG Ticket Deals!

Copyright © 2006 Quick Turn Marketing International, Ltd.

Hogwash!

That’s what I say to people who tell me that their business is purely and solely a "cheapest price business."

People who stubbornly insist that "MY business is different" are right, but not in a good way.

Their business is different because it will never make big money.

People who are unwilling to open their eyes to BIG ideas are solidly parked right in their own way... their own BIG obstacle to success.

Big money is made by translating great ideas from outside your industry -- whatever it is -- into your industry. What gives you your competitive edge is a unique selling proposition (USP).

That’s the key... not your low, low price. (Although in some instances your price may be part of your USP.)

Recently, I was consulting with a client and I was explaining my opposition to selling by cheapest price.

She insisted that hers was an intangible, not a product; that my examples didn't apply to her
business; and that, basically, I had my head up my butt. I tried to explain in terms I hoped she'd understand:

* You can fly coach or PAY MORE to fly first class in the same plane and get to the same place at the same time

* You can get financial planning for free from over half of all financial planners (who make their money only from commissions) or PAY MORE for the service and still pay commissions to other fee-based planners.

* You can get your taxes done by H&R Block or PAY MORE to use a CPA

So the critical question is:

“Why Do People PAY MORE For Some Services When The CORE SERVICES Offered by CHEAPEST PRICE Competitors Are Pretty Much The Same?”

“Debbie," I told her, "You've gotta understand: value differences don’t have to come from the ‘core’ item."

It doesn't matter whether you're talking about a product or a service. Value differences usually come out of areas of expertise and service such as:

* Exclusivity
* Access
* Guarantee

"And Debbie," I explained, "it's a hell lot easier to make money by selling half as much at double the price. Does that make sense?"

It made sense to Debbie and I hope it makes sense to you! Just to make sure, I'm going to give you...

5 QUICK-TURN TACTICS for closing BIG TICKET deals

#1 - Compare apples to oranges.

“Tired of dragging out a bulky food processor and guessing which attachment is the right one for the job? The compact Ultimate Chopper is 4 machines in 1 so you can replace your food processor, coffee grinder, standing mixer and ice cream maker and gain more counter space in your kitchen.” (Ultimate Chopper)

#2 - Decrease the price by adding valued component parts.

“Bring your spouse for FREE! Yes, not only can you come, but you can also bring your spouse for FREE. This is a ,995.00 value by itself.” (Real Estate seminar)

#3 - Identify the unique, invaluable aspect of your product.

“Quite honestly, the majority of currently available bodybuilding training and nutrition information today is never going to produce gains for 98% of the population.

"The pros simply have much better genetics for building muscle and are taking massive amounts of anabolic drugs...I’m not a “Mister” anything. I’ve never won a title.

"I’m just a guy who after 22+ years of trial and error has figured this stuff out and can relate to the plight of the genetically average trainee. I absolutely know what works for genetically average bodybuilders who want to maximize their potential. I know exactly what the average guy has to do to make muscle mass and strength gains as fast as genetically possible.” (Bodybuilding)

#4 - Make the high price itself a benefit.

“Organic foods are more expensive because production is more labour intensive and without herbicides, pesticides and other chemicals, the yield is generally smaller.” (Organic food)

#5 - Break down the big amount into smaller amount.

“Valuable legal services for less than a cup of coffee a day, from top law firms! Protection for you, your family or your business!” (Pre-paid legal services)

If you are going to use "lowest price" to get your foot in the door to acquire a new client, then the race is on to "switch" that newly acquired client from price orientation to value orientation BEFORE somebody finds 'em and offers to beat your price.

The Lesson: You CAN charge more for your stuff as long as you’re showing you client that even though she’s paying a premium price, she’s getting a good value. Think "added value." Think "golden handcuffs"; benefits/service so good I won't walk away from it, even for a lower price.

Dan Lok

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com

Sunday, July 1, 2007

Blogging to the Bank 2 - Honest Review

Blogging has been around for a few years now. Most people use blogs to record their thoughts and lives, while the select few use them as a free way to make a fortune.

One guy who uses this to his advantage is Rob Benwell. Last year he dished the dirt on the tips and tricks to making a fortune using blogging. But as time passes the old systems become obsolete and new techniques are required. This is where his brand new, fresh off the press blogging to the bank 2 system comes into play.

For those who know who Rob Benwell is like me, you’ve probably made a killing using blogs.

For those who don’t, he’s the story:

Back in 2005 he was struggling to make any profit online, had dropped out of college and was getting deep into debt. He was trying all the techniques the gurus tell you and wasn’t getting anywhere fast. All of that went in the bin and he started using his own techniques and started making more and more money using simple blogs. In early 2006 he shared this with the world and had a great ebook called blogging to the bank. Tons of people got rich from using these techniques (including me). He then spoke at Online Marketing Legend Yanik Silver’s underground Seminar where he revealed even more of his underground strategies.

But as I said earlier, the techniques used in that ebook are now showing there age. Some of them are not even working in the slightest! This is where blogging to the bank 2 comes into play.
It’s full of great new techniques that work online right now! Everything’s explained in plain English with all the fluff cut out. I got hold of an advanced copy of the book for a much higher price than what it actually sells for and it has been worth every single cent! I got it in the afternoon and by the evening I was creating new profitable blogs. Within a couple of hours of them being active I had made a nice little profit.

Blogging To The Bank 2 teaches you Robs new step by step blueprint to creating highly profitable long term niche blogs using the newest optimization techniques. There’s even a section on advanced Search Engine Optimization. Most people think SEO is difficult but Rob explains this nice and simply so even the blogging newbie will understand it.

Blogging To The Bank 2 is a breath of fresh air and I highly recommend it to anyone wanting to make easy money online.

Click below for more information about this system

http://tinyurl.com/32noqc